| Brand | EMIRATES MOTOR COMPANY - EMC |
| Product/Service | SMALL REPAIRS |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| DM/Advertising Agency: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Credits |
The Brief
Yes the target audience is from the exisiting customers.
The DM Piece was develped to launch the new Small Repair Service for Mercedes-Benz.
Creative Execution
The strength of the idea lies in the fact that scratching the card is the same action as scratching the car itself.
Moreover; when you scratch the card you reveal the message beneath the scratch telling you how to fix it.
Describe the creative solution to the brief/objective.
People scratch their cars all the time and we decided to use this fact to create a serious of interactive scratch cards.
Consumers could scratch the panel on the card making it look as though they had scratched the car itself.
Underneath there was a message saying; Scratched your car? Call us for a SmallRepairs Service.
Results
The service center reported a sharp upturn in the number of customers using this service.
Credits
| Jennie Morris |
Impact BBDO Dubai |
Executive Creative Director |
| Jeremy Southern |
Impact BBDO Dubai |
Executive Creative Director |
| Andrej Arsenijevic |
Impact BBDO Dubai |
Art Director |
| Mark Held |
Impact BBDO Dubai |
Art Director |
| Darren Mccall |
Impact BBDO Dubai |
Copywriter |
| Grant Mcgrath |
Impact BBDO Dubai |
Copywriter |
| Jeremy Southern |
Impact BBDO Dubai |
Copywriter |
| Fadi El Aswad |
Impact BBDO Dubai |
Group Account Director |
| Albert Lorenzo |
Impact BBDO Dubai |
Account Manager |