Brand | WRIGLEY |
Product/Service | SKITTLES SOURS |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Merchandising/In-store Marketing & Point of Purchase Displays |
Entrant Company: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
DM/Advertising Agency: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Credits |
The Brief
Skittles Sours is a fun product and we wanted to entertain our target audience of young teenagers.
The strategy was to demostrate the product's 'sour' benefit in a humorous way.
Creative Execution
Only Skittles Sours can scatter your senses.
Describe the creative solution to the brief/objective.
The solution was demonstrate the 'sour' benefit of Skittles in a fun way and to encourage consumption.
Results
n/a
Credits
Jenny Morris |
Impact Bbdo |
Executive Creative Director |
Jeremy Southern |
Impact Bbdo |
Executive Creative Director |
Grant Mcgrath |
Impact Bbdo |
Copywriter |
Darren Mccall |
Impact Bbdo |
Copywriter |
Andrej Arsenijevic |
Impact Bbdo |
Art Director |
Mark Held |
Impact Bbdo |
Art Director |
Assis Cardoz |
Impact Bbdo |
Art Buyer |
Anna Maria Miklosi/Talal Sheikh Elard |
Impact Bbdo |
Account Supervisor |
Noura Al Nazer |
Impact Bbdo |
Account Manager |
Omar Gammal |
Impact Bbdo |
Planner |
Ahmed Alsaheb |
Wrigley |
Advertiser Supervisor |
Byju Ravindran |
Impact Bbdo |
Retoucher |
Kosta Zdravkovic |
White Water Studio |
3d Artwork |