2010 Winners & Shortlists

SCATTER YOUR SENSES

BrandWRIGLEY
Product/ServiceSKITTLES SOURS
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryMerchandising/In-store Marketing & Point of Purchase Displays
Entrant Company:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
DM/Advertising Agency:IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Credits

The Brief

Skittles Sours is a fun product and we wanted to entertain our target audience of young teenagers. The strategy was to demostrate the product's 'sour' benefit in a humorous way.

Creative Execution

Only Skittles Sours can scatter your senses.

Describe the creative solution to the brief/objective.

The solution was demonstrate the 'sour' benefit of Skittles in a fun way and to encourage consumption.

Results

n/a

Credits

Name Company Role
Jenny Morris Impact Bbdo Executive Creative Director
Jeremy Southern Impact Bbdo Executive Creative Director
Grant Mcgrath Impact Bbdo Copywriter
Darren Mccall Impact Bbdo Copywriter
Andrej Arsenijevic Impact Bbdo Art Director
Mark Held Impact Bbdo Art Director
Assis Cardoz Impact Bbdo Art Buyer
Anna Maria Miklosi/Talal Sheikh Elard Impact Bbdo Account Supervisor
Noura Al Nazer Impact Bbdo Account Manager
Omar Gammal Impact Bbdo Planner
Ahmed Alsaheb Wrigley Advertiser Supervisor
Byju Ravindran Impact Bbdo Retoucher
Kosta Zdravkovic White Water Studio 3d Artwork