2010 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 TV - Best Use of Animation/Computer Graphics/Special Effects
UNESCO SHEIKH HAMDAN PRIZE
HAMDAN BIN RASHID AL-MAKTOUM AWARD / UNESCO-HAMDAN PRIZE AWARENESS
REAL IMAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES REAL IMAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES
PHOTOS
PEUGEOT / PEUGEOT CORPORATE
WHATWEWANT South Africa SOUTH AFRICA WHATWEWANT South Africa SOUTH AFRICA
MY CITY. MY METRO
DUBAI METRO / DUBAI METRO
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES SHILO New York USA
Bronze
I AM YES
ACDELCO / CAR PARTS AND SERVICING
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES TH1NG London / BKP Dubai UNITED KINGDOM / UNITED ARAB EMIRATES
A02 TV - Best Use of Art Direction
WEDDING
MOBINIL TELECOMMUNICATIONS / TELECOMMUNICATIONS
LEO BURNETT CAIRO EGYPT HAMA FILM PRODUCTIONS Giza EGYPT
THINK
QATAR FOUNDATION / QATAR FOUNDATION
TBWA\RAAD Doha QATAR LES PRODUCERS Levallois-Perret FRANCE
Short List
TAILOR
VODAFONE / TELECOMMUNICATIONS
JWT CAIRO EGYPT BLUE Cairo EGYPT
Bronze
STUDENT
VODAFONE / TELECOMMUNICATIONS
JWT CAIRO EGYPT BLUE Cairo EGYPT
Bronze
STREET
MOBINIL TELECOMMUNICATIONS / TELECOMMUNICATIONS
LEO BURNETT CAIRO EGYPT HAMA FILM PRODUCTIONS Giza EGYPT
LIVING ROOM
MOBINIL TELECOMMUNICATIONS / TELECOMMUNICATIONS
LEO BURNETT CAIRO EGYPT HAMA FILM PRODUCTIONS Giza EGYPT
FARMER
VODAFONE / TELECOMMUNICATIONS
JWT CAIRO EGYPT BLUE Cairo EGYPT
Bronze
EMPLOYEE
VODAFONE / TELECOMMUNICATIONS
JWT CAIRO EGYPT BLUE Cairo EGYPT
Bronze
BREAD WORLD
ALMARAI / BLUE JAR CREAM CHEESE
TBWA\RAAD SAUDI ARABIA Jeddah SAUDI ARABIA ROKKIT London UNITED KINGDOM
A03 TV - Best Use of Cinematography
YAS
ABU DHABI TOURISM AUTHORITY / EXECUTIVE AFFAIRS AUTHORITY ABU DHABI
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
TODAY IS GOLD
WORLD GOLD COUNCIL / L'OR ACCESSORIES
LEO BURNETT DUBAI UNITED ARAB EMIRATES FILMWORKS Dubai UNITED ARAB EMIRATES
Silver
THINK
QATAR FOUNDATION / QATAR FOUNDATION
TBWA\RAAD Doha QATAR LES PRODUCERS Levallois-Perret FRANCE
THE CHASE
ALMARAI / ALMARAI GOLD JAR CHEESE
TBWA\RAAD SAUDI ARABIA Jeddah SAUDI ARABIA THE TALKIES Beirut LEBANON
MOSQUE
ABU DHABI TOURISM AUTHORITY / EXECUTIVE AFFAIRS AUTHORITY ABU DHABI
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
FORT
ABU DHABI TOURISM AUTHORITY / EXECUTIVE AFFAIRS AUTHORITY ABU DHABI
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
CHECK CHECK
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON GOLDEN PLANES Cape Town SOUTH AFRICA
Bronze
A04 TV - Best Use of Film Direction
TITANIC
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
THINK
QATAR FOUNDATION / QATAR FOUNDATION
TBWA\RAAD Doha QATAR LES PRODUCERS Levallois-Perret FRANCE
SEVEN
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
ROCKY
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
OPENING
DOMINO'S / PIZZA
TBWA\RAAD Dubai UNITED ARAB EMIRATES ECU PRODUCTIONS Cairo EGYPT
KILLER OFFER
DOMINO'S / PIZZA
TBWA\RAAD Dubai UNITED ARAB EMIRATES ECU PRODUCTIONS Cairo EGYPT
INNOVATION
DOMINO'S / PIZZA
TBWA\RAAD Dubai UNITED ARAB EMIRATES ECU PRODUCTIONS Cairo EGYPT
DANCES WITH WOLVES
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
BRAVEHEART
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
A05 TV - Best Use of Music & Sound Design
WAKE ME UP AT IFTAR
MOBINIL TELECOMMUNICATIONS / TELECOMMUNICATIONS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
Short List
THINK
QATAR FOUNDATION / QATAR FOUNDATION
TBWA\RAAD Doha QATAR LES PRODUCERS Levallois-Perret FRANCE
MELODY OF RETURN
AL QUDS TV / TV CHANNEL
P&A ADVERTISING AND MARKETING Kuwait City KUWAIT GREY PARTRIDGE FILMS Mumbai INDIA
LEAVE ME ALONE, I'M FASTING
MOBINIL TELECOMMUNICATIONS / TELECOMMUNICATIONS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
DON'T MAKE ME BREAK MY FAST
MOBINIL TELECOMMUNICATIONS / TELECOMMUNICATIONS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
CHECK CHECK
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON GOLDEN PLANES Cape Town SOUTH AFRICA
Silver
B01 Print - Best Use of Art Direction
WATCH
ABU DHABI COMMERCIAL BANK / BANKING REWARDS
FALLON MINNEAPOLIS USA
TRUMPET
DU / JAZZ FESTIVAL SPONSORSHIP
LEO BURNETT DUBAI UNITED ARAB EMIRATES
TAP
ALDAR / PROPERTY MANAGEMENT & DEVELOPMENT
JWT DUBAI UNITED ARAB EMIRATES
Bronze
SWITCH
ALDAR / PROPERTY MANAGEMENT & DEVELOPMENT
JWT DUBAI UNITED ARAB EMIRATES
Bronze
STONES
SAKS FIFTH AVENUE / SAKS FIFTH AVENUE
EURO RSCG DUBAI UNITED ARAB EMIRATES
SNOWBOARDER
NESTLÉ / POLO
JWT DUBAI UNITED ARAB EMIRATES
Short List
SNOW
NISSAN MIDDLE EAST / NISSAN XTERRA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SNAKES
NISSAN MIDDLE EAST / NISSAN XTERRA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SENSUAL
SHAMART / REYNOLDS FINE CARBURE PENS
JWT DUBAI UNITED ARAB EMIRATES
Short List
SAX
DU / JAZZ FESTIVAL SPONSORSHIP
LEO BURNETT DUBAI UNITED ARAB EMIRATES
SAVE CHRISTMAS 2
ACRES HOLDING / LE MALL
JWT Beirut LEBANON
SAVE CHRISTMAS 1
ACRES HOLDING / LE MALL FASHION BRAND
JWT Beirut LEBANON
RIVAL
SHAMART / REYNOLDS FINE CARBURE PENS
JWT DUBAI UNITED ARAB EMIRATES
Short List
REALLY HIGH DEMAND
AQSA PROPERTIES / PROPERTY SERVICES
ENG BRAND Dubai UNITED ARAB EMIRATES
POOL PARTY
HENKEL / DAC DRAIN OPENER
TBWA\RAAD Dubai UNITED ARAB EMIRATES