2010 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 TV - Best Use of Animation/Computer Graphics/Special Effects
I AM YES
ACDELCO / CAR PARTS AND SERVICING
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES TH1NG London / BKP Dubai UNITED KINGDOM / UNITED ARAB EMIRATES
MY CITY. MY METRO
DUBAI METRO / DUBAI METRO
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES SHILO New York USA
Bronze
PHOTOS
PEUGEOT / PEUGEOT CORPORATE
WHATWEWANT South Africa SOUTH AFRICA WHATWEWANT South Africa SOUTH AFRICA
UNESCO SHEIKH HAMDAN PRIZE
HAMDAN BIN RASHID AL-MAKTOUM AWARD / UNESCO-HAMDAN PRIZE AWARENESS
REAL IMAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES REAL IMAGE PRODUCTIONS Dubai UNITED ARAB EMIRATES
A02 TV - Best Use of Art Direction
BREAD WORLD
ALMARAI / BLUE JAR CREAM CHEESE
TBWA\RAAD SAUDI ARABIA Jeddah SAUDI ARABIA ROKKIT London UNITED KINGDOM
EMPLOYEE
VODAFONE / TELECOMMUNICATIONS
JWT CAIRO EGYPT BLUE Cairo EGYPT
Bronze
FARMER
VODAFONE / TELECOMMUNICATIONS
JWT CAIRO EGYPT BLUE Cairo EGYPT
Bronze
LIVING ROOM
MOBINIL TELECOMMUNICATIONS / TELECOMMUNICATIONS
LEO BURNETT CAIRO EGYPT HAMA FILM PRODUCTIONS Giza EGYPT
STREET
MOBINIL TELECOMMUNICATIONS / TELECOMMUNICATIONS
LEO BURNETT CAIRO EGYPT HAMA FILM PRODUCTIONS Giza EGYPT
STUDENT
VODAFONE / TELECOMMUNICATIONS
JWT CAIRO EGYPT BLUE Cairo EGYPT
Bronze
TAILOR
VODAFONE / TELECOMMUNICATIONS
JWT CAIRO EGYPT BLUE Cairo EGYPT
Bronze
THINK
QATAR FOUNDATION / QATAR FOUNDATION
TBWA\RAAD Doha QATAR LES PRODUCERS Levallois-Perret FRANCE
Short List
WEDDING
MOBINIL TELECOMMUNICATIONS / TELECOMMUNICATIONS
LEO BURNETT CAIRO EGYPT HAMA FILM PRODUCTIONS Giza EGYPT
A03 TV - Best Use of Cinematography
CHECK CHECK
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON GOLDEN PLANES Cape Town SOUTH AFRICA
Bronze
FORT
ABU DHABI TOURISM AUTHORITY / EXECUTIVE AFFAIRS AUTHORITY ABU DHABI
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
MOSQUE
ABU DHABI TOURISM AUTHORITY / EXECUTIVE AFFAIRS AUTHORITY ABU DHABI
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
THE CHASE
ALMARAI / ALMARAI GOLD JAR CHEESE
TBWA\RAAD SAUDI ARABIA Jeddah SAUDI ARABIA THE TALKIES Beirut LEBANON
THINK
QATAR FOUNDATION / QATAR FOUNDATION
TBWA\RAAD Doha QATAR LES PRODUCERS Levallois-Perret FRANCE
TODAY IS GOLD
WORLD GOLD COUNCIL / L'OR ACCESSORIES
LEO BURNETT DUBAI UNITED ARAB EMIRATES FILMWORKS Dubai UNITED ARAB EMIRATES
Silver
YAS
ABU DHABI TOURISM AUTHORITY / EXECUTIVE AFFAIRS AUTHORITY ABU DHABI
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
A04 TV - Best Use of Film Direction
BRAVEHEART
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
DANCES WITH WOLVES
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
INNOVATION
DOMINO'S / PIZZA
TBWA\RAAD Dubai UNITED ARAB EMIRATES ECU PRODUCTIONS Cairo EGYPT
KILLER OFFER
DOMINO'S / PIZZA
TBWA\RAAD Dubai UNITED ARAB EMIRATES ECU PRODUCTIONS Cairo EGYPT
OPENING
DOMINO'S / PIZZA
TBWA\RAAD Dubai UNITED ARAB EMIRATES ECU PRODUCTIONS Cairo EGYPT
ROCKY
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
SEVEN
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
THINK
QATAR FOUNDATION / QATAR FOUNDATION
TBWA\RAAD Doha QATAR LES PRODUCERS Levallois-Perret FRANCE
TITANIC
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
A05 TV - Best Use of Music & Sound Design
CHECK CHECK
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON GOLDEN PLANES Cape Town SOUTH AFRICA
Silver
DON'T MAKE ME BREAK MY FAST
MOBINIL TELECOMMUNICATIONS / TELECOMMUNICATIONS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
LEAVE ME ALONE, I'M FASTING
MOBINIL TELECOMMUNICATIONS / TELECOMMUNICATIONS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
MELODY OF RETURN
AL QUDS TV / TV CHANNEL
P&A ADVERTISING AND MARKETING Kuwait City KUWAIT GREY PARTRIDGE FILMS Mumbai INDIA
THINK
QATAR FOUNDATION / QATAR FOUNDATION
TBWA\RAAD Doha QATAR LES PRODUCERS Levallois-Perret FRANCE
WAKE ME UP AT IFTAR
MOBINIL TELECOMMUNICATIONS / TELECOMMUNICATIONS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILM Cairo EGYPT
Short List
B01 Print - Best Use of Art Direction
AL KHAIMA
LE ROYAL MERIDIEN / AL KHAIMA RESTAURANT
THE TRIBE Dubai UNITED ARAB EMIRATES
BASS
DU / JAZZ FESTIVAL SPONSORSHIP
LEO BURNETT DUBAI UNITED ARAB EMIRATES
BROCCOLI
ALMARAI / CREAM CHEESE
TBWA\RAAD SAUDI ARABIA Jeddah SAUDI ARABIA
CARROTS
ALMARAI / CREAM CHEESE
TBWA\RAAD SAUDI ARABIA Jeddah SAUDI ARABIA
CATS
HARVEY NICHOLS / DEPARTMENT STORE
Y&R DUBAI UNITED ARAB EMIRATES
CHAIR
ABU DHABI COMMERCIAL BANK / BANKING REWARDS
FALLON MINNEAPOLIS USA
CHAKRAS
SAKS FIFTH AVENUE / SAKS FIFTH AVENUE
EURO RSCG DUBAI UNITED ARAB EMIRATES
CONFIDENCE
SHAMART / REYNOLDS FINE CARBURE PENS
JWT DUBAI UNITED ARAB EMIRATES
Short List
DESERT
NISSAN MIDDLE EAST / NISSAN XTERRA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DISCOTHÈQUE
HENKEL / DAC DRAIN OPENER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
EARTH
SAB MEDIA / THE TIMES NEWSPAPER MIDDLE EAST
JWT DUBAI UNITED ARAB EMIRATES
EIFFEL TOWER
ABU DHABI COMMERCIAL BANK / BANKING REWARDS
FALLON MINNEAPOLIS USA
EPICENTRE
SAB MEDIA / THE TIMES NEWSPAPER MIDDLE EAST
JWT DUBAI UNITED ARAB EMIRATES
ESKIMO
NESTLÉ / POLO
JWT DUBAI UNITED ARAB EMIRATES
Short List
FOREST
NISSAN MIDDLE EAST / NISSAN XTERRA
TBWA\RAAD Dubai UNITED ARAB EMIRATES