2019 Winners & Shortlists

Write a short summary of what happens in the radio advert.

In this radio, we hear the internal arguments we have with ourselves while we're driving alone. As the voice goes on, we can listen to the INFINITI VC-Turbo Engine responding to each sentence with more or less power.

Cultural/Context information for the jury.

Dubai is a car driven city. Most of the people are here for business; they usually have a busy life with a little time for their own. The driving time is the place where they have time to think for themselves. And of course, the mood of a person is reflected in the way they drive. In this case, the way they drive is also reflected in the way their VC-Turbo Engine behaves.

Provide the full radio advert script in English.

In the spot, we hear someone’s voice of conscience debating about a dilemma while driving, and how the VC-Turbo Engine responds to it. Conscience: I KNOW, YOU JUST CAN’T WAIT TO SEE HIM AGAIN. GIVE HIM A CALL! SFX: Engine revs up Conscience: THIS SOON? IT’S GOING TO SOUND REALLY DESPERATE… SFX: Engine revs down Conscience: THEN JUST KNOCK ON HIS DOOR AND ASK HIM OUT, YOU’RE FIVE MINUTES AWAY. SFX: Engine revs up Conscience: THINK STRAIGHT MARY, THAT’S A SUPER STALKER MOVE… SFX: Engine revs down Conscience: OR A GREAT SURPRISE! SFX: Engine revs up Conscience: NO… PURE STALKER… SFX: Engine revs down Conscience: BUT LAST WEEK HE POSTED HE LOVES SURPRISES… SFX: Engine revs up ANCR: NEW INFINITI QX50 WITH ADAPTIVE VC TURBO ENGINE, THAT GIVES YOU POWER OR ECONOMY AS YOU NEED IT. A CAR THAT UNDERSTANDS YOU.