2019 Winners & Shortlists

GREED

BrandLANDMARK GROUP
Product/ServiceCENTREPOINT
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryTravel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production KEY 66 Cairo, EGYPT

Write a short summary of what happens in the radio advert.

The voice over tries to persuade the audience to unleash their inner greed. And what better place to do so than the Centrepoint Sale.

Provide the full radio advert script in English.

Greed. No one admits to feeling it. Yet, it is the purest of emotions. We had to be taught to be selfless. It didn't come naturally to us. Like algebra, sharing was an alien concept. Truth is, we want the moon, the crown and the spotlight. We want an endless tirade of jealousydisguised as compliments. And greed, greed is our access-all-areas-season-pass. So, darlings. If you're being taught otherwise, do yourself a favour: Fail that class. And reach for the last slice. Super: Unleash greed. The Centrepoint Sale. Now on.

Credits

Name Company Role
Paul Shearer Impact BBDO Dubai Chief Creative Officer
Fadi Yaish Impact BBDO Dubai Executive Creative Director
Alok Mohan Impact BBDO Dubai Associate Creative Director
Amr Hamdy Impact BBDO Dubai Creative Director
Aly Seifelnasr Impact BBDO Dubai Agency Producer
Chris Kiernan Impact BBDO Dubai Account Manager
Rima Hussein Impact BBDO Dubai Account Manager
Lizelle Rodrigues Impact BBDO Dubai Account Manager

View Script