2019 Winners & Shortlists

Write a short summary of what happens in the radio advert.

You've just woken up to room service breakfast. Yum. A delicious description of the goodness under that plate hat begins as you eagerly lift it open. From sizzling bacon, to oozing, herb-infused sunny side up eggs and buttered toast. The description builds up from the beginning, leading you towards your first scrumptious bite—then suddenly, nothing. The rug is swiftly pulled out from under you, as you're left listening to a mediocre description of disappointment. Then, the reveal. With a blocked nose, you can never really enjoy taste. Because, after all, taste is 80% smell.

Provide the full radio advert script in English.

Hotel Breakfast - Duration: 1:10” VO (soft and sultry delivery, getting more excited towards the bite): You’re up for one reason: breakfast in bed. (SFX: sound of plate hat being removed) Oh, hello there, crispy-fried bacon strips. Hickory smoked. Your favourite. Scrumptiously paired with two, crackling farm fresh eggs—delicately infused with savoury herbs and pleasant bursts of peppercorn. You gently poke through a layer of supple, melted cheese, leading you straight to the sunny part. An enchanting rupture takes place, like a deliciously spilled dream you want to lick clean. Grrr…You growl in anticipation as you pick up a slice of golden-brown toast and smother it in butter so soft, you could cry. Your perfect morsel drips as you guide it all in for a succulent taste… (SFX: crunch + slight pause) VO continues (confused then disappointed): …of foam board?! Chewy. But not in the right places. Like a sponge, the day before it gets thrown out. Tasteless. VO continues (announcer tone, delivering end message): Taste is 80% smell. Unblock your nose with Otrivin.