2019 Winners & Shortlists

CHEMICAL EXPERIMENT

BrandSAUDI TELECOM COMPANY
Product/Service'TUBY' VIDEO APP FOR KIDS
EntrantJ. WALTER THOMPSON Riyadh, SAUDI ARABIA
CategoryFinancial Products & Services, Commercial Public Services, B2B Products & Services
Idea Creation J. WALTER THOMPSON Riyadh, SAUDI ARABIA
Media Placement UM MENA Riyadh, SAUDI ARABIA

Write a short summary of what happens in the radio advert.

The online world is as dangerous as real life. Parents tend to be overprotective in real life. You will never see a parent allow their kids to go out and play with strangers for example, but they do not mind having their children browse the interact without restriction. That loose control online is what the app is delivering and we wanted to highlight that only to the parents through the radio - You need to keep an eye on what your kids view online.

Provide the full radio advert script in English.

This ad has been designed to protect your kids. “Insane chemistry experiment”. That is the innocent title, bomb making videos are often given online. With just a few clicks, your child could learn how to turn household items into deadly explosives. Download the new Tuby app from STC. Select the genre of content you want them to watch and keep them protected. Just like we’ve done by playing a frequency like this … throughout the ad which was all they could hear.

Credits

Name Company Role
Chafic Haddad J.Walter Thompson Chief Creative Operations Officer
Rayyan Aoun J.Walter Thompson Executive Creative Director
Shine KM J.Walter Thompson Associate Creative Director
Vishal Munyal J.Walter Thompson Associate Creative Director
Joe Aboudaher J.Walter Thompson Head of TV Production KSA
Jad Haddad J.Walter Thompson Associate Business director
Ziad Rayes J.Walter Thompson Account Director
Dana Alkutoubi J.Walter Thompson Head of Strategic Planning KSA
Ahmed Alsahhaf Saudi Telecom Company GM Marketing & Communications
Faisal Alsaad Saudi Telecom Company Traditional Media Director
Eardrum Eardrum production house
Ralph van Dijk Eardrum Director
Jessie Williams Eardrum Producer
Abby Sie & Myles Lowe Eardrum Sound Engineer

View Script