2019 Winners & Shortlists

Write a short summary of what happens in the radio advert.

The online world is as dangerous as real life. Parents tend to be overprotective in real life. You will never see a parent allow their kids to go out and play with strangers for example, but they do not mind having their children browse the interact without restriction. That loose control online is what the app is delivering and we wanted to highlight that only to the parents through the radio - You need to keep an eye on what your kids view online.

Provide the full radio advert script in English.

This ad has been designed to protect your kids. To you, the Blue Whale is simply the world’s largest animal. But if your kids dive a little deeper on the internet, they’ll discover a dangerous online challenge that could take their lives. Download the new Tuby app from STC. Select the genre of content you want them to watch and keep them protected. Just like we’ve done by playing a frequency like this … throughout the ad which was all they could hear.