Write a short summary of what happens in the radio advert.
We discovered early sufferers of hearing loss, lose the ability to hear sounds above 4 kilohertz.
Using the same science of a hearing test, mixing frequency and decibels to test what a patient can hear, we disguised our radio spot in the style of wildlife documentaries, featuring dolphins that communicate in the same high frequencies that sufferers first lose.
To make the radio and audio experience an interesting one, we hired an impersonator of the famous David Attenborough, to pull listeners in from the first second, as he reported from what sounded like the ocean.
Very simply, listeners who couldn’t hear the dolphins were likely to be suffering from hearing loss and for the first time, they could self-diagnose for signs of hearing impairment.
Cultural/Context information for the jury.
In the UAE, over 410,000 people suffer from hearing impairment.
And 96% of those who are diagnosed with hearing impairment, have been found to not be aware of the symptoms and warning signs.
Early diagnosis is known to prevent hearing conditions from worsening. But, symptoms aren’t obvious.
hearLIFE Clinic, an audiology clinic in the UAE, wanted to educate people about hearing loss.
But, awareness was low and getting people to visit the clinic and take a hearing test was going to be difficult.
We needed to make checking for hearing impairment easy and accessible for people across the UAE.
Provide the full radio advert script in English.
SFX: Small boat on water sounds.
MVO: Today we’re searching for bottlenose dolphins.
MVO: The key to finding them will be our ears, and a rather clever underwater microphone.
MVO: Let’s see what we can hear.
SFX: Underwater sounds.
SFX: Dolphin 1/ 60DB.
MVO: Incredible – so close.
MVO: A dolphin has a distinctive whistle.
MVO: It’s how they locate and recognize other schools or family members…
SFX: Dolphin 2 / 40DB
MVO: And right on cue, there’s the reply far in the distance. It seems our dolphin has found his family. It won’t be long until they are reunited again.
MVO: As they head into deeper waters, let’s see if we can hear them one last time…
SFX: Dolphin 3/ 20DB at 4 kiloHertz frequency.
MVO: There, could you hear them?
MVO: Because those suffering from hearing loss may not.
MVO: This was more than just a dive into nature; this was a way of testing your hearing.
MVO: If you couldn’t hear the dolphins, or had to turn up the volume, then book an appointment with hearlifeclinic.ae.