|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
ABSOLUT CIVIL LOVE
ABSOLUT VODKA / ABSOLUT VODKA |
INTERESTING TIMES Beirut |
LEBANON |
Short List |
OMO TAG
UNILEVER LEBANON / OMO |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Silver
|
THE HUNGER PROOF FOOTBALL EXPERIENCE
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A02 Durable Consumer Goods, including Cars
|
Q 5-0
INFINITI / Q50 |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
UM KHALED
TOYOTA / TOYOTA |
J. WALTER THOMPSON JORDAN Amman |
JORDAN |
Short List |
PREDICTIVE RADIO SPOTS
AWR ARABIAN AUTOMOBILE / NISSAN X-TRAIL WITH INTELLIGENT FORWARD COLLISION WARNING. |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
A07 Corporate Social Responsibility
|
#SHEDRIVES
NISSAN KSA / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
THE MISSING
MTV LEBANON / PUBLIC AWARENESS CAMPAIGN |
TBWA\RAAD Beirut |
LEBANON |
Short List |
GIVE IN TO GIVING
ENBD / VOLUNTEER |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
Silver
|
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS |
BBDO PAKISTAN Lahore |
PAKISTAN |
Short List |
|
A09 Charities & Non-profit
|
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B01 Use of Ambient Media: Small Scale
|
OMO TAG
UNILEVER LEBANON / OMO |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Grand Prix
|
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
RX PRESCRIPTION STICKERS
DUBAI HEALTH AUTHORITY / MEDICAL PRESCRIPTION STICKERS FOR THE ILLITERATE |
THE CLASSIC PARTNERSHIP Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B02 Use of Ambient Media: Large Scale
|
PURE TRASH - THE DISGRACEFUL ART SHOW
FOOD NOT TRASH / NGO |
MULTIPLY MARKETING CONSULTANCY Abu Dhabi |
UNITED ARAB EMIRATES |
Short List |
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS |
BBDO PAKISTAN Lahore |
PAKISTAN |
Bronze
|
|
B03 Use of Broadcast
|
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Gold
|
THE MISSING
MTV LEBANON / PUBLIC AWARENESS CAMPAIGN |
TBWA\RAAD Beirut |
LEBANON |
Short List |
|
B04 Use of Print or Outdoor
|
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Silver
|
THE BLANK EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
C01 Guerrilla Marketing & Stunts
|
THE MISSING
MTV LEBANON / PUBLIC AWARENESS CAMPAIGN |
TBWA\RAAD Beirut |
LEBANON |
Short List |
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS |
BBDO PAKISTAN Lahore |
PAKISTAN |
Short List |
THE BLANK EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
C03 Exhibitions / Installations
|
ABSOLUT CIVIL LOVE
ABSOLUT VODKA / ABSOLUT VODKA |
INTERESTING TIMES Beirut |
LEBANON |
Short List |
ELEVATOR TWEETS
TWITTER / TWITTER |
GEOMETRY GLOBAL Dubai |
UNITED ARAB EMIRATES |
Short List |
|
C04 Competitions & Promotional Games
|
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
THE HUNGER PROOF FOOTBALL EXPERIENCE
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
C05 Customer Retail / In-Store Experience
|
OMO TAG
UNILEVER LEBANON / OMO |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
C06 360° Customer Journey
|
GIVE IN TO GIVING
ENBD / VOLUNTEER |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
Short List |
|
D01 Touchpoint Technology & Tech-led Brand Experience
|
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
D03 Use of Social & Digital Platforms
|
#SHEDRIVES
NISSAN KSA / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
SECOND-HAND DOGS
K9 FRIENDS / TBC |
SAATCHI & SAATCHI DUBAI |
UNITED ARAB EMIRATES |
Short List |
REST AFTER FAME
IKEA, SAUDI ARABIA / TVEKSAM, EGG CUP |
LEO BURNETT Jeddah |
SAUDI ARABIA |
Short List |
THE KFC SCROLL THRU
KFC UAE / KFC |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List |
|
E01 Launch / Re-launch
|
A WORLD OF WONDER BY JOTUN
JOTUN PAINTS / JOTUN KIDS COLLECTION |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
Short List |
|
F01 Integrated Campaign led by Brand Experience & Activation
|
#SHEDRIVES
NISSAN KSA / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
ABSOLUT CIVIL LOVE
ABSOLUT VODKA / ABSOLUT VODKA |
INTERESTING TIMES Beirut |
LEBANON |
Short List |
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
|
F02 Low Budget / High Impact Campaign
|
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Gold
|
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
RX PRESCRIPTION STICKERS
DUBAI HEALTH AUTHORITY / MEDICAL PRESCRIPTION STICKERS FOR THE ILLITERATE |
THE CLASSIC PARTNERSHIP Dubai |
UNITED ARAB EMIRATES |
Bronze
|