2019 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A01 Fast Moving Consumer Goods
ABSOLUT CIVIL LOVE
ABSOLUT VODKA / ABSOLUT VODKA
INTERESTING TIMES Beirut LEBANON
Short List
OMO TAG
UNILEVER LEBANON / OMO
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
THE HUNGER PROOF FOOTBALL EXPERIENCE
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A02 Durable Consumer Goods, including Cars
Q 5-0
INFINITI / Q50
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
UM KHALED
TOYOTA / TOYOTA
J. WALTER THOMPSON JORDAN Amman JORDAN
Short List
PREDICTIVE RADIO SPOTS
AWR ARABIAN AUTOMOBILE / NISSAN X-TRAIL WITH INTELLIGENT FORWARD COLLISION WARNING.
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
A07 Corporate Social Responsibility
#SHEDRIVES
NISSAN KSA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
THE MISSING
MTV LEBANON / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON
Short List
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Short List
A09 Charities & Non-profit
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON
Short List
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
B01 Use of Ambient Media: Small Scale
OMO TAG
UNILEVER LEBANON / OMO
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Grand Prix
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
RX PRESCRIPTION STICKERS
DUBAI HEALTH AUTHORITY / MEDICAL PRESCRIPTION STICKERS FOR THE ILLITERATE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Short List
B02 Use of Ambient Media: Large Scale
PURE TRASH - THE DISGRACEFUL ART SHOW
FOOD NOT TRASH / NGO
MULTIPLY MARKETING CONSULTANCY Abu Dhabi UNITED ARAB EMIRATES
Short List
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Bronze
B03 Use of Broadcast
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
THE MISSING
MTV LEBANON / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON
Short List
B04 Use of Print or Outdoor
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
THE BLANK EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
C01 Guerrilla Marketing & Stunts
THE MISSING
MTV LEBANON / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON
Short List
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON
Short List
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Short List
THE BLANK EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
C03 Exhibitions / Installations
ABSOLUT CIVIL LOVE
ABSOLUT VODKA / ABSOLUT VODKA
INTERESTING TIMES Beirut LEBANON
Short List
ELEVATOR TWEETS
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Short List
C04 Competitions & Promotional Games
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE HUNGER PROOF FOOTBALL EXPERIENCE
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
C05 Customer Retail / In-Store Experience
OMO TAG
UNILEVER LEBANON / OMO
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
C06 360° Customer Journey
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
D01 Touchpoint Technology & Tech-led Brand Experience
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
D03 Use of Social & Digital Platforms
#SHEDRIVES
NISSAN KSA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
SECOND-HAND DOGS
K9 FRIENDS / TBC
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
Short List
REST AFTER FAME
IKEA, SAUDI ARABIA / TVEKSAM, EGG CUP
LEO BURNETT Jeddah SAUDI ARABIA
Short List
THE KFC SCROLL THRU
KFC UAE / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
E01 Launch / Re-launch
A WORLD OF WONDER BY JOTUN
JOTUN PAINTS / JOTUN KIDS COLLECTION
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
F01 Integrated Campaign led by Brand Experience & Activation
#SHEDRIVES
NISSAN KSA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
ABSOLUT CIVIL LOVE
ABSOLUT VODKA / ABSOLUT VODKA
INTERESTING TIMES Beirut LEBANON
Short List
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
F02 Low Budget / High Impact Campaign
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
RX PRESCRIPTION STICKERS
DUBAI HEALTH AUTHORITY / MEDICAL PRESCRIPTION STICKERS FOR THE ILLITERATE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Bronze