2019 Winners & Shortlists

AUDI BREAST CANCER AWARENESS

BrandSAMACO - AUDI SAUDI ARABIA
Product/ServiceAUDI
EntrantHORIZON FCB Jeddah, SAUDI ARABIA
CategoryCorporate Image & Sponsorship
Idea Creation HORIZON FCB Jeddah, SAUDI ARABIA
Media Placement HORIZON FCB Jeddah, SAUDI ARABIA
Production HORIZON FCB Jeddah, SAUDI ARABIA

Cultural/Context information for the jury.

Since October is the breast cancer awareness month and keeping in mind that 2018 was the first year for women driving in KSA, we had to launch a dual impact communication that makes the brand appeal to women and serves the society at the sames. Our aim was to reach the maximum number of women to raise awareness around the importance of early check-up; hence, we launched the campaign on social media, print, and Out of home (biggest Horizontal LED screen in KSA). The main idea was based on pure awareness where we combined the power of Audi logo with the renown symbol of breast cancer awareness creating one powerful message from Audi to all Saudi women.

Credits

Name Company Role
Nayef Mujaes Horizon FCB Jeddah Senior Creative Director
Ronald Quintos FCB, Jeddah, Saudi Arabia Senior Art Director
Atta Yassine Horizon FCB Jeddah Art Director
Mohamad El Ayoubi Horizon FCB Jeddah Client Servises Director
Rabih Houry BPN Media Director
Abdul Rahim Ayoubi Horizon FCB Jeddah SeniorAccount Executive
Links
Social Media URL