AUDI BREAST CANCER AWARENESS
Brand | SAMACO - AUDI SAUDI ARABIA |
Product/Service | AUDI |
Entrant | HORIZON FCB Jeddah, SAUDI ARABIA |
Category | Corporate Image & Sponsorship |
Idea Creation
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HORIZON FCB Jeddah, SAUDI ARABIA
|
Media Placement
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HORIZON FCB Jeddah, SAUDI ARABIA
|
Production
|
HORIZON FCB Jeddah, SAUDI ARABIA
|
Cultural/Context information for the jury.
Since October is the breast cancer awareness month and keeping in mind that 2018 was the first year for women driving in KSA, we had to launch a dual impact communication that makes the brand appeal to women and serves the society at the sames.
Our aim was to reach the maximum number of women to raise awareness around the importance of early check-up; hence, we launched the campaign on social media, print, and Out of home (biggest Horizontal LED screen in KSA).
The main idea was based on pure awareness where we combined the power of Audi logo with the renown symbol of breast cancer awareness creating one powerful message from Audi to all Saudi women.
Credits
Nayef Mujaes |
Horizon FCB Jeddah |
Senior Creative Director |
Ronald Quintos |
FCB, Jeddah, Saudi Arabia |
Senior Art Director |
Atta Yassine |
Horizon FCB Jeddah |
Art Director |
Mohamad El Ayoubi |
Horizon FCB Jeddah |
Client Servises Director |
Rabih Houry |
BPN |
Media Director |
Abdul Rahim Ayoubi |
Horizon FCB Jeddah |
SeniorAccount Executive |
Links
Social Media URL