2019 Winners & Shortlists

OMAN

BrandDULUX
Product/ServiceBRAND
EntrantMULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
CategoryDurable Consumer Goods
Idea Creation MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
Production STUDIO NUTS Lisbon, PORTUGAL

Cultural/Context information for the jury.

Dulux is a global paint brand, arriving in the MENA region mostly unknown to the local target. They needed to make clear that they are bringing more colours to the region with elegant and relevant communication. With desertic climate and traditional architecture, the Gulf countries have a very monochromatic landscape, with buildings, nature and sky mixing in the same tones. With a detail inside a typical scenario, we showed how much colour Dulux could bring to the region, and how much difference a little bit of colour makes. We used the typical colours and architecture of the buildings of the region, each with details only found in specific countries. Adding colour to one detail on our visual shows how Dulux is not trying to change the region, but offering the chance for people to add more colour to their private lives, no matter where they live.

Credits

Name Company Role
Miguel Dianda MullenLowe MENA Creative Director
Rodrigo Nakaza MullenLowe MENA Art Director
Marcelo Zylberberg MullenLowe MENA Copywriter
Alfonso Arbós MullenLowe MENA Creative Director
Paul Chader MullenLowe MENA Business Director
Tico Moraes Studio Nuts Executive Producer
Janaina Villas-Boas Studio Nuts Project Director
An Hu Akzo Nobel Marketing Manager