Brand | MCDONALD'S |
Product/Service | MCCAFÉ |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| 3 of 3 Campaign |
Category | Retail, e-Commerce, Restaurants & Fast Food Chains |
Idea Creation
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Media Placement
|
STARCOM Dubai, UNITED ARAB EMIRATES
|
Production
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Cultural/Context information for the jury.
In the UAE, it is getting increasingly difficult for coffee lovers to find a simple coffee without any extras, fuss or complications. With fancy brews and hipster coffee trends taking over, the coffee world is cluttered.
McCafé prides itself for offering coffees just like they should be. Simple and delicious.
To illustrate that, we created minimalistic, iconic visuals that showcase the ingredients that go into each coffee. The visuals depict the ingredients in the ratio they are used in.
While rest of the coffee ads in the market go an extra mile to make their coffee look great, we did everything to make them look simple. And by doing so, we stood out from the rest.
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
André Nassar |
Leo Burnett Dubai |
Regional Executive Creative Director |
Tariq Ayass |
Leo Burnett Dubai |
Creative Director |
Rodrigo Leal Rodrigues |
Leo Burnett Dubai |
Head of Art |
Arundhati Mishra |
Leo Burnett Dubai |
Copywriter |
Aditi Shah |
Leo Burnett Dubai |
Art Director |
Mahmoud Jaber |
Leo Burnett Dubai |
Senior Account Manager |
Layal Hassi |
Leo Burnett Dubai |
Planning Director |
Sunil DCosta |
Leo Burnett Dubai |
Print Production Manager |
Sheni Meledath |
Leo Burnett Dubai |
Digital Producer |
Haytham Dayeh |
Leo Burnett Dubai |
Business Lead |