Brand | MCDONALD'S |
Product/Service | MCCAFÉ |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Retail, e-Commerce, Restaurants & Fast Food Chains |
Idea Creation
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Media Placement
|
STARCOM Dubai, UNITED ARAB EMIRATES
|
Cultural/Context information for the jury.
In our region, the McCafé brand had been stagnating, as people did not associate the brand with coffee, nor did they have any association with the brand itself. Quite simply, it was overshadowed by the big brand it stemmed from, McDonald’s.
The brief was simple, create something that will attract coffee lovers in order increase brand awareness, coffee association, and help the brand come out of the shadows.
Budget was minimal of course, and the scalability was limited as we could only use the McDonald’s stores.
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
André Nassar |
Leo Burnett Dubai |
Regional Executive Creative Director |
Rafael Augusto |
Leo Burnett Dubai |
Creative Director |
Rodrigo Leal Rodrigues |
Leo Burnett Dubai |
Head of Art |
Camilla Venegas |
Leo Burnett Dubai |
Art Director |
Lina Maria Leal |
Leo Burnett Dubai |
Art Director |
Haytham Dayeh |
Leo Burnett Dubai |
Business Lead |
Mahmoud Jaber |
Leo Burnett Dubai |
Senior Account Manager |
Sunil DCosta |
Leo Burnett Dubai |
Print Production Manager |
Sunil DCosta |
Leo Burnett Dubai |
Print Production manager |