|Cars & Automotive Products & Services
Cultural/Context information for the jury.
BMW developed MxDrive system in 2018 which is a smart traction system that enables driver to use 4 wheel or 2 wheel modes preferably.
We use wild animals for our campaign that have the ability to walk both on two and four limbs. Our image has an illusion. At first sight it looks like there are two animals then it is realised that actually there are four animals. With this illusion we show 4 and 2 wheel modes and the perfect adaption to circumstances of nature.
|Chief Creative Officer
|Executive Creative Director
|Deputy Managing Director
|Creative Group Head
|Ali Yigit Gümüs
|Senior Art Director