2019 Winners & Shortlists

GORILLA

BrandBMW ISTANBUL
Product/ServiceBMW
EntrantTBWA\ISTANBUL, TURKEY
CategoryCars & Automotive Products & Services
Idea Creation TBWA\ISTANBUL, TURKEY

Cultural/Context information for the jury.

BMW developed MxDrive system in 2018 which is a smart traction system that enables driver to use 4 wheel or 2 wheel modes preferably. We use wild animals for our campaign that have the ability to walk both on two and four limbs. Our image has an illusion. At first sight it looks like there are two animals then it is realised that actually there are four animals. With this illusion we show 4 and 2 wheel modes and the perfect adaption to circumstances of nature.

Credits

Name Company Role
Ilkay Gurpinar TBWA\Istanbul Chief Creative Officer
Volkan Karakaşoğlu TBWA\Istanbul Executive Creative Director
Arkın Kahyaoğlu TBWA\Istanbul Creative Director
Ela Bilgisel TBWA\Istanbul Deputy Managing Director
Orkun Önal TBWA\Istanbul Creative Group Head
Ali Yiğit Gümüş TBWA\Istanbul Senior Art Director
Tolga Mutlu TBWA\Istanbul Copywriter
Burçin Birim TBWA\Istanbul Brand Director