|Durable Consumer Goods
Cultural/Context information for the jury.
Land Rover is a brand which emphasizes the importance of nature and often shows elements from wild life in its communication.
The brand motto is “Go Beyond” and Land Rover brings it to live by referring to its vehicles.
For Land Rover’s first outfit communication we enhanced the keep on going attitude and visualized elements of wild life, replacing the brand logo with real animals, to portray the brand motto.
|Chief Creative Officer
|Executive Creative Director