| Brand | LAND ROVER |
| Product/Service | LAND ROVER |
| Entrant | TBWA\ISTANBUL, TURKEY |
| Category | Durable Consumer Goods |
|
Idea Creation
|
TBWA\ISTANBUL, TURKEY
|
Cultural/Context information for the jury.
Land Rover is a brand which emphasizes the importance of nature and often shows elements from wild life in its communication.
The brand motto is “Go Beyond” and Land Rover brings it to live by referring to its vehicles.
For Land Rover’s first outfit communication we enhanced the keep on going attitude and visualized elements of wild life, replacing the brand logo with real animals, to portray the brand motto.
Credits
| Ilkay Gurpinar |
TBWA\Istanbul |
Chief Creative Officer |
| Volkan Karakasoglu |
TBWA\Istanbul |
Executive Creative Director |
| Eser Yazici |
TBWA\Istanbul |
Group Head |
| Cem Yolal |
TBWA\Istanbul |
Copywriter |
| Fatih Yilmaz |
TBWA\Istanbul |
Art Director |
| Ender Orfanli |
TBWA\Istanbul |
Account Director |
| Melike Orhon |
TBWA\Istanbul |
Account Manager |