2019 Winners & Shortlists

BACKABRO

BrandIKEA
Product/ServiceIKEA
EntrantTBWA\ISTANBUL, TURKEY
CategoryDurable Consumer Goods
Idea Creation TBWA\ISTANBUL, TURKEY

Cultural/Context information for the jury.

Most of the IKEA products come with great and smart storage solutions for small spaces. So IKEA helps you to create more space in your room. To show how efficient is IKEA, we created a simple print campaign which demonstrates the advantages of the products. In each poster a single IKEA product increases the numbers as a part of the typography.

Credits

Name Company Role
Ilkay Gurpinar TBWA\Istanbul Chief Creative Officer
Arkın Kahyaoğlu TBWA\Istanbul Creative Director
Ela Bilgisel TBWA\Istanbul Deputy Managing Director
Esma Suna Erdoğan TBWA\Istanbul Creative Group Head
Erdem Güler TBWA\Istanbul Copywriter
Ece Aktürk TBWA\Istanbul Art Director
Burçin Birim TBWA\Istanbul Brand Director
Yekta Elvin Öncel TBWA\Istanbul Brand supervisor
Ayça Demirbaş TBWA\Istanbul Brand executive