Brand | TBWA\RAAD |
Product/Service | SELFPROMOTION |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | B2B Products & Services |
Idea Creation
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
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Cultural/Context information for the jury.
Dubai Lynx 2018 was the best year in TBWA\RAAD’s history.
Winning 8 Grand Prix in a record-breaking performance.
For the agency, for the festival and for the Middle East.
To celebrate the achievement, we published an ad in the most important advertising publication of the region: Campaign Middle East.
Only instead of writing it ourselves, we let the magazine do the talking.
By screen grabbing Campaign’s real twitter feed during the festival.
we transformed their social media burst into our self promo print ad.
On Campaign by Campaign.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Manuel Borde |
TBWA\RAAD |
Executive Creative Director |
Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
Alex Pineda |
TBWA\RAAD |
Copywriter \ ACD |
Oswaldo Sa |
TBWA\RAAD |
Art Director \ ACD |
Alberto Triana |
TBWA\RAAD |
Senior Copywriter |
Federico Mariani |
TBWA\RAAD |
Senior Art Director |
Romy Abdelnour |
TBWA\RAAD |
Corporate Communications Director |
Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |