Brand | SOC OUTREACH |
Product/Service | GIRLS' EDUCATION |
Entrant | BBDO PAKISTAN Lahore, PAKISTAN |
Category | Use of Print & Publishing |
Idea Creation
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BBDO PAKISTAN Lahore, PAKISTAN
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Cultural/Context information for the jury.
When the Taliban invaded Northern Pakistan, they banned girls from attending school, often resorting to violence to enforce edicts. Opposition was punished by execution, yet brave schoolgirls such as Malala Yousufzai, Shazia Ramzan and Kainat Riaz fought back by continuing to go to school.
And in 2012, they were shot for it.
Fortunately, all three girls survived their injuries, and continued to speak up for education. To honor their fight, and to tell their story, the brief was to create a book cover and design for their biography. The objective was not only to inspire and motivate Pakistani girls to go to school regardless of hurdles, but to do it in a manner that exemplified the three girls' strength.
The production budget was minimal, and was planned to be recovered through sales. The limited-edition releases are designed to also raise funds for schools in NorthernPakistan.
Credits
Ali Rez |
BBDO Pakistan / Impact BBDO |
Executive Creative Director |
Sanam Maher |
Sanam Maher |
Writer |
Ryan Atkinson |
Impact BBDO |
Design Creative Director |
Paul Shearer |
Impact BBDO |
Chief Creative Officer |
Hyunseo Yoo |
Impact BBDO |
Designer |
Insiya Syed |
Insiya Syed |
Photographer |
Tennyson Torcato |
Impact BBDO |
Creative Services Director |
Assam Khalid |
BBDO Pakistan |
Strategic Planning Director |
Hira Mohibullah |
BBDO Pakistan |
Creative Director |
Aamna Rahim |
BBDO Pakistan |
Associate Creative Director |
Saks Afridi |
Saks Afridi |
Artist |
Akash Goel |
Akash Goel |
Coordinator |
Huma Mobin |
BBDO Pakistan |
Writer |
Mohammad Ali |
BBDO Pakistan |
Online Developer |
Moiz Khan |
BBDO Pakistan |
Associate Creative Director |
Abid Abbas |
SOC Films |
Editor |
Huma Shah |
SOC Films |
Editor |
Joris Bosdriesz |
Impact BBDO |
Motion Designer |
Assam Khalid |
BBDO Pakistan |
Creative Director |
Ali Rez |
BBDO Pakistan |
Creative Director |