Brand | IKEA UAE |
Product/Service | IKEA SÖMNIG |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Original Print & Publishing |
Idea Creation
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Cultural/Context information for the jury.
At the start of the 2018 bedroom campaign, IKEA researched the sleep behaviour of those living in the UAE. The findings showed that “About nine in ten people in the UAE are not getting the ideal eight hours of sleep a night”. They also found that "a third are seriously deprived, with 32.4% admitting their nightly shut-eye averages only six hours."*After identifying that lack of quality sleep was an issue, we set about showing people that IKEA has everything you need for the best night’s sleep with the sleepiest print ad ever made. IKEA SÖMNIG. * Source: Gulf News, Health – 18/02/18sleep. * Source: Gulf News, Health – 18/02/18
Translation.
SÖMNIG (Swedish for sleepy)
Credits
Juggi Ramakrishnan |
Memac Ogilvy Dubai |
Chief Creative Officer |
Gary Rolf |
Memac Ogilvy Dubai |
Group Head Senior Creative |
Gary Rolf |
Memac Ogilvy Dubai |
Group Head Senior Creative |
Tarek Bawab |
Memac Ogilvy Dubai |
Studio Manager |
Rohit Venkatesh |
Memac Ogilvy Dubai |
Senior Copywriter |
Pierre Al Khoury |
Lava Prints |
Project Manager |
Ryan Gonsalves |
Freelance |
Producer / Editor |
Inshad Usman |
Freelance |
Production |
Aliza Siddiqi |
Memac Ogilvy Dubai |
Copywriter |
Mark Cruzem |
Memac Ogilvy Dubai |
Sr. Digital Designer |
Arungzaib Zafar |
Multitude |
Editor |
Tarek Shawki |
Memac Ogilvy Dubai |
Business Director |
Mahmoud Hassan |
Memac Ogilvy Dubai |
Group Account Director |
Ami Popat |
Memac Ogilvy Dubai |
Senior Account Manager |
Sonam Mahadev |
Social@Ogilvy |
Account Manager |
Sawsan Abdillahi |
Social Lab |
Associate Account Director |
Carla Klumpenaar |
IKEA UAE |
IKEA Regional General Manager Marketing, Communication and Interior Design |
Amer Yaghi |
IKEA UAE |
IKEA Regional Communication Manager |
Binita Chowdhury |
IKEA UAE |
IKEA PR & Communication Specialist |