Brand | ARABIAN AUTOMOBILES COMPANY INFINITI |
Product/Service | INFINITI QX50 |
Entrant | MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES |
Category | Cars & Automotive Products & Services |
Idea Creation
|
MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
INITIATIVE MENA Dubai, UNITED ARAB EMIRATES
|
Production
|
AMPLIFIER Tokyo, JAPAN
|
Cultural/Context information for the jury.
We decided to use a Pakistani Truck, which is really common in this region. These trucks are easy to identify because they are usually decorated with illustrations of people, animals and landscapes.
This technology is not available in just any car, only the luxury cars like the ones from INFINITI can offer this kind of complex feature.
Considering that our target is constantly exposed (and blocked by) to the Pakistani Trucks, we thought that by using them we could explain the feature in a simple way and through an element that they could relate with.
Credits
Miguel Dianda |
MullenLowe MENA |
Creative Director |
Marcelo Zylberberg |
MullenLowe MENA |
Copywriter |
Rodrigo Nakaza |
MullenLowe MENA |
Art Director |
Max Elbo |
Amplifier |
Illustrator |
Alfonso Arbós |
MullenLowe MENA |
Creative Director |
Seif Kandil |
MullenLowe MENA |
Business Director |
Nathalie Garino |
AW Rostomani |
Brand Director |
Ahmad Shamesedin |
AW Rostomani |
Brand Manager |
Mohamed Khalil |
MullenLowe MENA |
3D Modelling |