| Brand | AWR ARABIAN AUTOMOBILE |
| Product/Service | NISSAN INTELLIGENT EMERGENCY BRAKING |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Durable Consumer Goods, including Cars |
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Idea Creation
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
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Cultural/Context information for the jury.
Nissan is the leader in automotive technology. Through their Intelligent Mobility technology, they’ve successfully become the leaders in electric vehicles, autonomous vehicles, and vehicles with connected technology. However, most people are unaware of Nissan's leadership position in intelligent vehicle technology, and to make matters worse, getting people to understand these complicated and confusing innovations is a difficult communications task.
Nissan needed to make people aware of and understand their intelligent mobility technology in a way that was clear, concise, and intriguing to increase the conversion rate from showroom footfall to sales.
Credits
| Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
| Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
| Manuel Borde |
TBWA\RAAD |
Executive Creative Director |
| Thomas Varghese |
TBWA\RAAD |
Senior Designer |
| Ghassan Kassabji |
TBWA\RAAD |
Managing Director |
| Richard Rao |
TBWA\RAAD |
Senior Account Executive |
| Zaid Alwan |
TBWA\RAAD |
Creative Director |
| Sandeep Fernandes |
TBWA\RAAD |
Creative Director |
| Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |
| Romy Abdelnour |
TBWA\RAAD |
Corporate Communications Director |
| Garrett Olexiuk |
TBWA\RAAD |
Senior Strategic Planner |