|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Media Placement
|
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
PUCK SAVE THE COWS
ARLA FOODS / BLUE JAR CHEESE |
PHD Dubai |
UNITED ARAB EMIRATES |
PHD
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
PEPSI: VINTAGE
PEPSI / PEPSI (CARBONATED SOFT DRINK) |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
ABSOLUT CIVIL LOVE
ABSOLUT VODKA / ABSOLUT VODKA |
INTERESTING TIMES Beirut |
LEBANON |
|
|
Short List |
WE ARE OREO PEOPLE
MONDELEZ / OREO |
HORIZON FCB Dubai |
UNITED ARAB EMIRATES |
SPARK FOUNDRY
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A02 Durable Consumer Goods, including Cars
|
INFINITI: DCO
INFINITI / AUTOMOTIVE VEHICLES |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
ROAD RAGE RADIO
CHEVROLET / CHEVROLET |
COMMONWEALTH//McCANN Dubai |
UNITED ARAB EMIRATES |
CARAT
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
UBER: COMMUTE MADE EASY
UBER / TRANSPORTATION |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
THE ALTANTIS FAN SUITE: THE WORLD'S FIRST SOCIAL MEDIA SUITE
ATLANTIS, THE PALM DUBAI / ATLANTIS SUITES |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
MAGNA GLOBAL
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Grand Prix
|
THE OFFICIAL SPONSOR OF LOSERS
MCDONALD'S / MCDONALD'S WORLD CUP CAMPAIGN |
FP7/BEY Beirut |
LEBANON |
UM MENA
Beirut
|
LEBANON
|
Bronze
|
THE KFC SCROLL THRU
KFC UAE / KFC |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
CENTREPOINT: ROPO
LANDMARK / CENTREPOINT STORES |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A04 Media & Publications
|
THE BLANK EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
OMD
Beirut
|
LEBANON
|
Short List |
|
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
|
THE BIG SHUTDOWN
SAUDI TELECOM COMPANY / SELF-SERVICE DIGITAL TOOLS |
J. WALTER THOMPSON Riyadh |
SAUDI ARABIA |
UM MENA
Riyadh
|
SAUDI ARABIA
|
Bronze
|
|
A07 Corporate Social Responsibility
|
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS |
BBDO PAKISTAN Lahore |
PAKISTAN |
BBDO PAKISTAN
Lahore
|
PAKISTAN
|
Gold
|
|
A09 Charities & Non-profit
|
#BREAKTHEIRFAST
UNICEF / RAMADAN INITIATIVE |
MINDSHARE DUBAI |
UNITED ARAB EMIRATES |
MINDSHARE DUBAI
|
UNITED ARAB EMIRATES
|
Short List |
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
|
LEBANON
|
Short List |
SECOND-HAND DOGS
K9 FRIENDS / TBC |
SAATCHI & SAATCHI DUBAI |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B02 Use of Audio Platforms
|
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
ABU DHABI MEDIA COMPANY
Abu Dhabi
|
UNITED ARAB EMIRATES
|
Silver
|
|
B03 Use of Print / Outdoor
|
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
ABU DHABI MEDIA COMPANY
Abu Dhabi
|
UNITED ARAB EMIRATES
|
Silver
|
THE BLANK EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
OMD
Beirut
|
LEBANON
|
Short List |
|
B04 Use of Ambient Media: Small Scale
|
STUB SUGAR
ASTER CLINICS / DIABETES CHECK-UPS |
THE CLASSIC PARTNERSHIP Dubai |
UNITED ARAB EMIRATES |
THE CLASSIC PARTNERSHIP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
PEE PALETTE
AL AIN / BOTTLED WATER |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
LEO BURNETT DUBAI
|
UNITED ARAB EMIRATES
|
Bronze
|
LIFE AFTER FASHION
SPLASH / SPLASH FASHION |
THE CLASSIC PARTNERSHIP Dubai |
UNITED ARAB EMIRATES |
THE CLASSIC PARTNERSHIP
Dubai
TEAM SQUARE ADVERTISING
Ajman
|
UNITED ARAB EMIRATES
|
Short List |
|
B05 Use of Ambient Media: Large Scale
|
WINDOW WATCHERS
ALFA TELECOM / ALFA TELECOM AWARENESS CAMPAIGN |
DDB DUBAI |
UNITED ARAB EMIRATES |
|
|
Short List |
HAILSTORM IN ISTANBUL
IKEA / IKEA |
TBWA\ISTANBUL |
TURKEY |
|
|
Bronze
|
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS |
BBDO PAKISTAN Lahore |
PAKISTAN |
BBDO PAKISTAN
Lahore
|
PAKISTAN
|
Silver
|
THE TOXIC FLAG
THE WASTE MANAGEMENT COALITION / WASTE MANAGEMENT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
OMD
Beirut
|
LEBANON
|
Short List |
|
B06 Use of Events
|
PURE TRASH - THE DISGRACEFUL ART SHOW
FOOD NOT TRASH / NGO |
MULTIPLY MARKETING CONSULTANCY Abu Dhabi |
UNITED ARAB EMIRATES |
MULTIPLY MARKETING CONSULTANCY
Abu Dhabi
|
UNITED ARAB EMIRATES
|
Short List |
FUNNY THINGS OFF THE TOP OF MY HEAD
HEAD & SHOULDERS / HEAD & SHOULDERS ANTI DANDRUFF SHAMPOO |
SAATCHI & SAATCHI DUBAI |
UNITED ARAB EMIRATES |
STARCOM
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
B07 Use of Stunts
|
THE SUN FLAME GRILLED WHOPPER
BURGER KING / BURGER KING |
MEMAC OGILVY KUWAIT Kuwait City |
KUWAIT |
SENYAR INNOVATIVE MEDIA
Hawally
|
KUWAIT
|
Short List |
UBER: COMMUTE MADE EASY
UBER / TRANSPORTATION |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
THE SOUND OF SHISHA
AUBMC / AWARENESS CAMPAIGN |
TBWA\RAAD Beirut |
LEBANON |
|
|
Short List |
|
B08 Use of Digital Platforms
|
MIRAA
UNILEVER / SHED THE LIGHT ON SOME OF THE IMPORTANT ISSUES THAT ARAB WOMEN FACE |
UNILEVER Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
SECOND-HAND DOGS
K9 FRIENDS / TBC |
SAATCHI & SAATCHI DUBAI |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B09 Use of Mobile
|
EVERY STEP COUNTS
EMIRATES NBD / THE FITNESS APP |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B10 Use of Social Platforms
|
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
THE KFC SCROLL THRU
KFC UAE / KFC |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
PET A PLANT
EXOTICA / FLOWER SHOP |
LEO BURNETT BEIRUT |
LEBANON |
LEO BURNETT BEIRUT
Beirut
STARCOM
|
LEBANON
|
Short List |
|
B11 Use of Technology
|
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
ABU DHABI MEDIA COMPANY
Abu Dhabi
|
UNITED ARAB EMIRATES
|
Bronze
|
|
C01 Use of Brand or Product Integration into a Programme or Platform
|
THE GENIUSES (AL ABAKERA) - EDUTAINMENT
NBE - NATIONAL BANK OF EGYPT / SOCIAL RESPONSIBILITY |
TNA Cairo |
EGYPT |
TNA
Cairo
|
EGYPT
|
Short List |
STOP DOWRYMONGERING
UN WOMEN / ANTI FORCED DOWRY |
BBDO PAKISTAN Lahore |
PAKISTAN |
BBDO PAKISTAN
Lahore
|
PAKISTAN
|
Short List |
|
C03 Use of Branded Content created for Digital or Social Media
|
GIVE IN TO GIVING
ENBD / VOLUNTEER |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
SPARK FOUNDRY
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
D01 Use of Data in a Media Campaign
|
ELEVATOR TWEETS
TWITTER / TWITTER |
GEOMETRY GLOBAL Dubai |
UNITED ARAB EMIRATES |
GEOMETRY GLOBAL
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
ROAD RAGE RADIO
CHEVROLET / CHEVROLET |
COMMONWEALTH//McCANN Dubai |
UNITED ARAB EMIRATES |
CARAT
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
E01 Use of Integrated Media
|
WASH VS WIPE
REHLAT / REHLAT APPLICATION |
BEATTIE + DANE Kuwait City |
KUWAIT |
SLINGSHOT
Kuwait
WAVEMAKER KUWAIT
|
KUWAIT
|
Short List |
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
THE RIGHT TO PLAY
OMO / "DIRT IS GOOD" REINFORCEMENT CAMPAIGN |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
MAGNA GLOBAL
Dubai
PHD
Dubai
GOOGLE
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
F01 Excellence in Media Insights & Strategy
|
UBER: COMMUTE MADE EASY
UBER / TRANSPORTATION |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS |
BBDO PAKISTAN Lahore |
PAKISTAN |
BBDO PAKISTAN
Lahore
|
PAKISTAN
|
Short List |
RX PRESCRIPTION STICKERS
DUBAI HEALTH AUTHORITY / MEDICAL PRESCRIPTION STICKERS FOR THE ILLITERATE |
THE CLASSIC PARTNERSHIP Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
F03 Excellence in Media Execution
|
THE KFC SCROLL THRU
KFC UAE / KFC |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |