2019 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Media Agency Country Award
A01 Fast Moving Consumer Goods
PUCK SAVE THE COWS
ARLA FOODS / BLUE JAR CHEESE
PHD Dubai UNITED ARAB EMIRATES PHD Dubai UNITED ARAB EMIRATES
Bronze
PEPSI: VINTAGE
PEPSI / PEPSI (CARBONATED SOFT DRINK)
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
ABSOLUT CIVIL LOVE
ABSOLUT VODKA / ABSOLUT VODKA
INTERESTING TIMES Beirut LEBANON
Short List
WE ARE OREO PEOPLE
MONDELEZ / OREO
HORIZON FCB Dubai UNITED ARAB EMIRATES SPARK FOUNDRY Dubai UNITED ARAB EMIRATES
Short List
A02 Durable Consumer Goods, including Cars
INFINITI: DCO
INFINITI / AUTOMOTIVE VEHICLES
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
ROAD RAGE RADIO
CHEVROLET / CHEVROLET
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
Bronze
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
UBER: COMMUTE MADE EASY
UBER / TRANSPORTATION
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
THE ALTANTIS FAN SUITE: THE WORLD'S FIRST SOCIAL MEDIA SUITE
ATLANTIS, THE PALM DUBAI / ATLANTIS SUITES
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Grand Prix
THE OFFICIAL SPONSOR OF LOSERS
MCDONALD'S / MCDONALD'S WORLD CUP CAMPAIGN
FP7/BEY Beirut LEBANON UM MENA Beirut LEBANON
Bronze
THE KFC SCROLL THRU
KFC UAE / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
CENTREPOINT: ROPO
LANDMARK / CENTREPOINT STORES
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
A04 Media & Publications
THE BLANK EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES OMD Beirut LEBANON
Short List
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE BIG SHUTDOWN
SAUDI TELECOM COMPANY / SELF-SERVICE DIGITAL TOOLS
J. WALTER THOMPSON Riyadh SAUDI ARABIA UM MENA Riyadh SAUDI ARABIA
Bronze
A07 Corporate Social Responsibility
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Gold
A09 Charities & Non-profit
#BREAKTHEIRFAST
UNICEF / RAMADAN INITIATIVE
MINDSHARE DUBAI UNITED ARAB EMIRATES MINDSHARE DUBAI UNITED ARAB EMIRATES
Short List
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
Short List
SECOND-HAND DOGS
K9 FRIENDS / TBC
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
Short List
B02 Use of Audio Platforms
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES ABU DHABI MEDIA COMPANY Abu Dhabi UNITED ARAB EMIRATES
Silver
B03 Use of Print / Outdoor
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES ABU DHABI MEDIA COMPANY Abu Dhabi UNITED ARAB EMIRATES
Silver
THE BLANK EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES OMD Beirut LEBANON
Short List
B04 Use of Ambient Media: Small Scale
STUB SUGAR
ASTER CLINICS / DIABETES CHECK-UPS
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Short List
PEE PALETTE
AL AIN / BOTTLED WATER
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
LIFE AFTER FASHION
SPLASH / SPLASH FASHION
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Short List
B05 Use of Ambient Media: Large Scale
WINDOW WATCHERS
ALFA TELECOM / ALFA TELECOM AWARENESS CAMPAIGN
DDB DUBAI UNITED ARAB EMIRATES
Short List
HAILSTORM IN ISTANBUL
IKEA / IKEA
TBWA\ISTANBUL TURKEY
Bronze
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Silver
THE TOXIC FLAG
THE WASTE MANAGEMENT COALITION / WASTE MANAGEMENT
IMPACT BBDO Dubai UNITED ARAB EMIRATES OMD Beirut LEBANON
Short List
B06 Use of Events
PURE TRASH - THE DISGRACEFUL ART SHOW
FOOD NOT TRASH / NGO
MULTIPLY MARKETING CONSULTANCY Abu Dhabi UNITED ARAB EMIRATES MULTIPLY MARKETING CONSULTANCY Abu Dhabi UNITED ARAB EMIRATES
Short List
FUNNY THINGS OFF THE TOP OF MY HEAD
HEAD & SHOULDERS / HEAD & SHOULDERS ANTI DANDRUFF SHAMPOO
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES STARCOM Dubai UNITED ARAB EMIRATES
Short List
B07 Use of Stunts
THE SUN FLAME GRILLED WHOPPER
BURGER KING / BURGER KING
MEMAC OGILVY KUWAIT Kuwait City KUWAIT SENYAR INNOVATIVE MEDIA Hawally KUWAIT
Short List
UBER: COMMUTE MADE EASY
UBER / TRANSPORTATION
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
THE SOUND OF SHISHA
AUBMC / AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON
Short List
B08 Use of Digital Platforms
MIRAA
UNILEVER / SHED THE LIGHT ON SOME OF THE IMPORTANT ISSUES THAT ARAB WOMEN FACE
UNILEVER Dubai UNITED ARAB EMIRATES
Short List
SECOND-HAND DOGS
K9 FRIENDS / TBC
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
Short List
B09 Use of Mobile
EVERY STEP COUNTS
EMIRATES NBD / THE FITNESS APP
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
B10 Use of Social Platforms
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
THE KFC SCROLL THRU
KFC UAE / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
PET A PLANT
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT LEBANON
Short List
B11 Use of Technology
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES ABU DHABI MEDIA COMPANY Abu Dhabi UNITED ARAB EMIRATES
Bronze
C01 Use of Brand or Product Integration into a Programme or Platform
THE GENIUSES (AL ABAKERA) - EDUTAINMENT
NBE - NATIONAL BANK OF EGYPT / SOCIAL RESPONSIBILITY
TNA Cairo EGYPT TNA Cairo EGYPT
Short List
STOP DOWRYMONGERING
UN WOMEN / ANTI FORCED DOWRY
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Short List
C03 Use of Branded Content created for Digital or Social Media
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES SPARK FOUNDRY Dubai UNITED ARAB EMIRATES
Short List
D01 Use of Data in a Media Campaign
ELEVATOR TWEETS
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Short List
ROAD RAGE RADIO
CHEVROLET / CHEVROLET
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
Short List
E01 Use of Integrated Media
WASH VS WIPE
REHLAT / REHLAT APPLICATION
BEATTIE + DANE Kuwait City KUWAIT SLINGSHOT Kuwait KUWAIT
Short List
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
THE RIGHT TO PLAY
OMO / "DIRT IS GOOD" REINFORCEMENT CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
F01 Excellence in Media Insights & Strategy
UBER: COMMUTE MADE EASY
UBER / TRANSPORTATION
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Short List
RX PRESCRIPTION STICKERS
DUBAI HEALTH AUTHORITY / MEDICAL PRESCRIPTION STICKERS FOR THE ILLITERATE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
Short List
F03 Excellence in Media Execution
THE KFC SCROLL THRU
KFC UAE / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List