| Brand | AL AIN |
| Product/Service | BOTTLED WATER |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Brand-led Education & Awareness |
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Idea Creation
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Media Placement
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
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Production
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DEJA VU Dubai, UNITED ARAB EMIRATES
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Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)
Not Applicable
Describe the target audience
Our idea speaks to all UAE residents since everyone here is susceptible to dehydration.
Since UAE’s unbearable heat is camouflaged by air conditioned spaces, people here are exposed to an environment that causes less humidity and in turn deters them from drinking enough water.
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| André Nassar |
Leo Burnett Dubai |
Regional Executive Creative Director |
| Camilo Molina |
Leo Burnett Dubai |
Creative Director |
| Aditi Shah |
Leo Burnett Dubai |
Art Director |
| Arundhati Mishra |
Leo Burnett Dubai |
Copywriter |
| Shereen Mustafa |
Leo Burnett Dubai |
Head of TV Production |
| Ralph Matar, Judy Lamaa |
Leo Burnett Dubai |
Agency Producer |
| Nader Akram |
Leo Burnett Dubai |
Communications Director |
| Paras Ali |
Leo Burnett Dubai |
Communication Manager |
| Hoor ElShafei |
Leo Burnett Dubai |
Communication Executive |
| Dejavu |
Dejavu |
Production House |
| Manasvi Gosalia |
Dejavu |
Production House |
| Pratixa Kanojia |
Dejavu |
Production House Producer |
| Ayas Kandacheerakath |
Dejavu |
Director |
| Sunil DCosta |
Leo Burnett Dubai |
Print Production Manager |
| Ramzi Sleiman |
Leo Burnett Dubai |
Regional Communication Director |