2019 Winners & Shortlists

PEE PALETTE

Short List
BrandAL AIN
Product/ServiceBOTTLED WATER
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryBrand-led Education & Awareness
Idea Creation LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Media Placement LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Production DEJA VU Dubai, UNITED ARAB EMIRATES

Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)

Not Applicable

Describe the target audience

Our idea speaks to all UAE residents since everyone here is susceptible to dehydration. Since UAE’s unbearable heat is camouflaged by air conditioned spaces, people here are exposed to an environment that causes less humidity and in turn deters them from drinking enough water.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Chief Creative Officer
André Nassar Leo Burnett Dubai Regional Executive Creative Director
Camilo Molina Leo Burnett Dubai Creative Director
Aditi Shah Leo Burnett Dubai Art Director
Arundhati Mishra Leo Burnett Dubai Copywriter
Shereen Mustafa Leo Burnett Dubai Head of TV Production
Ralph Matar, Judy Lamaa Leo Burnett Dubai Agency Producer
Nader Akram Leo Burnett Dubai Communications Director
Paras Ali Leo Burnett Dubai Communication Manager
Hoor ElShafei Leo Burnett Dubai Communication Executive
Dejavu Dejavu Production House
Manasvi Gosalia Dejavu Production House
Pratixa Kanojia Dejavu Production House Producer
Ayas Kandacheerakath Dejavu Director
Sunil DCosta Leo Burnett Dubai Print Production Manager
Ramzi Sleiman Leo Burnett Dubai Regional Communication Director