2019 Winners & Shortlists

FISHEYE WART, UNDOUBTEDLY.

Bronze Lynx
Client/BrandVEZEETA.COM
Product/ServiceVEZEETA.COM
EntrantKAIRO Cairo, EGYPT
Type of EntryHealth & Wellbeing: Consumer Products
CategoryHealth & Wellness Tech
Idea Creation KAIRO Cairo, EGYPT
Production BIGFOOT FILMS Cairo, EGYPT

Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)

Only OTC drugs are allowed to advertise in Egypt. Having said so, the whole healthcare system in Egypt is a complete chaos and regulations are not 100 percent clear. As a healthcare App Vezeeta.com is not in question, when it comes to any restrictions or regulations.

Describe the target audience

Vezeeta.com is an App targeting end customers, all of whom are facing a chaos, trying to navigate their way to finding and booking with the right doctor.

Write a short summary of what happens in the film

Egypt is a country of 90 million people. Everyone of them acts like a doctor. Vezeeta.com helps customers find the right doctor,book an appointment and rate them.

Cultural/Context information for the jury

We Egyptian are the masters of diagnosing ourselves and others with all sorts of illnesses based on nothing but our personal observations and unscientific judgements. We prescribe medicines, antibiotics and all sorts of remedies without hesitation, as if we are buying candy.

Credits

Name Company Position
Hesham Ellabban KAIRO Executive Creative Director
Montasser Khalil KAIRO Creative Director
Sameeh Selim KAIRO Head of data and Intelligence
Mahmoud Dogheim KAIRO General Manager
Begad Omran-Ahmed Azmi Bigfoot Films Executive Producer
Tameem Younes Freelance Director
Mihai Apopei Freelance Director Of Photography
Mohamed Abdelhamid KAIRO Creative Strategist
Sherif Ghaith Bigfoot Films Producer
Mohamed Sabry Abaza Bigfoot Films Head of Production
Mayar Tarek Bigfoot Films Bidding Producer
Ahmed Allam Bigfoot Films Post Producer
Shahd Azzam Bigfoot Films Assistant Producer
LZRD LZRD Post Production
The Garage The Garage Sound Designer