| Brand | BENTA PHARMA INDUSTRIES |
| Product/Service | TORVALIP |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | OTC Medicines |
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Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
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Additional Company
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BENTA PHARMA INDUSTRIES Dbayeh, LEBANON
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Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)
No restrictions in Lebanon to advertise OTC meds.
Describe the target audience
Our target audience was people suffering from high cholesterol or potential victims of high cholesterol
Cultural/Context information for the jury
People in Lebanon have a diet of high cholesterol so this ad perfectly fits within there frame of mind and reminds them to stay safe.
Credits
| Dani Richa |
Impact BBDO |
Chief Executive Officer |
| Paul Shearer |
Impact BBDO Dubai |
Chief Creative Officer |
| Akram Dohjoka |
Impact BBDO Dubai |
Creative Director |
| Jad Chamma |
Impact BBDO Dubai |
S.Art Director |
| Jarrad Pitts |
Impact BBDO Dubai |
S.English Writer |
| Jayan Subramanian |
Impact BBDO Dubai |
Illustrator |
| Logan Allanson |
Impact BBDO Dubai |
Creative Director |
| Ben Griffiths |
Impact BBDO Dubai |
Associate Creative Director |
| Emma Jane Randall |
Impact BBDO Dubai |
Account Executive |
| Tennyson Torcato |
Impact BBDO |
Creative Services Director |
| Bernard Tannoury |
BPI |
Chairman & CEO |