2019 Winners & Shortlists

DUCK

BrandBENTA PHARMA INDUSTRIES
Product/ServiceTORVALIP
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryOTC Medicines
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Additional Company BENTA PHARMA INDUSTRIES Dbayeh, LEBANON

Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)

No restrictions in Lebanon to advertise OTC meds.

Describe the target audience

Our target audience was people suffering from high cholesterol or potential victims of high cholesterol

Cultural/Context information for the jury

People in Lebanon have a diet of high cholesterol so this ad perfectly fits within there frame of mind and reminds them to stay safe.

Credits

Name Company Role
Dani Richa Impact BBDO Chief Executive Officer
Paul Shearer Impact BBDO Dubai Chief Creative Officer
Akram Dohjoka Impact BBDO Dubai Creative Director
Jad Chamma Impact BBDO Dubai S.Art Director
Jarrad Pitts Impact BBDO Dubai S.English Writer
Jayan Subramanian Impact BBDO Dubai Illustrator
Logan Allanson Impact BBDO Dubai Creative Director
Ben Griffiths Impact BBDO Dubai Associate Creative Director
Emma Jane Randall Impact BBDO Dubai Account Executive
Tennyson Torcato Impact BBDO Creative Services Director
Bernard Tannoury BPI Chairman & CEO