Brand | 28 TOO MANY |
Product/Service | FEMALE GENITAL MUTILATION |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Public Education & Awareness |
Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Additional Company
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28 TOO MANY London, UNITED KINGDOM
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Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)
The Egyptian Government passed legislation in 2008 that specifically prohibits FGM. In September 2016, a further amendment was made (by Law No. 126 of 2016) to the Penal Code, replacing Article 242-bis and adding Article 242-bis (A), upgrading FGM from a misdemeanor to a felony.
Describe the target audience
The medicalization of FGM in Egypt is a huge challenge with 78.4% of incidences carried out by health professionals. We want to raise awareness and target new parents. We want to educate them about the Impact of FGM, and convince them not to expose their daughters to this awful practice.
Translation: Provide a full English translation of any text.
Inhuman became human
Pain became dream
Cut became Condemn
Despair became Joy
Cruel became Civilized
Shame became Defiance
Credits
Dani Richa |
Impact BBDO Dubai |
Chief Executive Officer |
Paul Shearer |
Impact BBDO Dubai |
Chief Creative Officer |
Samantha Stuart - Palmer |
Impact BBDO Dubai |
Managing Director |
Marie Claire Maalouf |
Impact BBDO Dubai |
Associate Creative Director |
Sarah Berro |
Impact BBDO Dubai |
Executive Arabic Creative Copywriter |
Logan Allanson |
Impact BBDO Dubai |
Creative Director |
Ahmed Nawara |
Impact BBDO Dubai |
Graphic Designer |
Marcio Doti |
Impact BBDO Dubai |
Art Director |
Ben Griffiths |
Impact BBDO Dubai |
Associate Creative Director |
Rani Amayri |
Impact BBDO Dubai |
Executive Arabic Creative Copywriter |
Mohamed Abdelkader |
Impact BBDO Dubai |
Arabic Copywriter |
Husam Al Agha |
Impact BBDO Dubai |
Executive Arabic Proof Reader |
Jithesh Narayanan |
Impact BBDO Dubai |
Art Director |
James Keith Elgie |
Impact BBDO Dubai |
Digital Art Director |
Abdelghany Shoair |
Impact BBDO Dubai |
Calligrapher |
Tennyson Torcato |
Impact BBDO |
Creative Services Director |
Noor Hassanein |
Impact BBDO Dubai |
Strategy Director |
Emma Lightowlers |
28 Too Many |
Communications Manager |
Amel Fahmy |
Tadwein |
Director |