| Brand | U&MHC |
| Product/Service | PROSTATE CANCER AWARENESS |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Brand-led Education & Awareness |
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Idea Creation
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IMPACT BBDO Beirut, LEBANON
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Idea Creation 2
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)
In Lebanon, there are a lot of restrictions regarding mass communication, especially when it comes to showing certain body parts. Adding to that, when the topic relates to masculine body parts, it is automatically dubbed as a taboo. We used mediums that target men without violating any rules and regulation.
Describe the target audience
Our mass target is Lebanese men, who generally take pride in their macho personality and virility.
Credits
| Dani Richa |
Impact BBDO |
Chief Executive Officer |
| Joe Abou-Khaled |
IMPACT BBDO |
Regional Creative Director |
| Lyna Domiati |
Impact BBDO |
Associate Creative Director |
| Maria Etre |
Impact BBDO |
Senior Copywriter |
| Lilas Sinno |
Impact BBDO |
Account Director |
| Paul Shearer |
Impact BBDO Dubai |
Chief Creative Officer |
| Emile Tabanji |
Impact BBDO |
Managing Director |