|PROSTATE CANCER AWARENESS
|IMPACT BBDO Beirut, LEBANON
|Brand-led Education & Awareness
IMPACT BBDO Beirut, LEBANON
Idea Creation 2
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)
In Lebanon, there are a lot of restrictions regarding mass communication, especially when it comes to showing certain body parts. Adding to that, when the topic relates to masculine body parts, it is automatically dubbed as a taboo. We used mediums that target men without violating any rules and regulation.
Describe the target audience
Our mass target is Lebanese men, who generally take pride in their macho personality and virility.
|Chief Executive Officer
|Regional Creative Director
|Associate Creative Director
|Impact BBDO Dubai
|Chief Creative Officer