2019 Winners & Shortlists

BALLSBONE

BrandU&MHC
Product/ServicePROSTATE CANCER AWARENESS
EntrantIMPACT BBDO Beirut, LEBANON
CategoryBrand-led Education & Awareness
Idea Creation IMPACT BBDO Beirut, LEBANON
Idea Creation 2 IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)

In Lebanon, there are a lot of restrictions regarding mass communication, especially when it comes to showing certain body parts. Adding to that, when the topic relates to masculine body parts, it is automatically dubbed as a taboo. We used mediums that target men without violating any rules and regulation.

Describe the target audience

Our mass target is Lebanese men, who generally take pride in their macho personality and virility.

Credits

Name Company Role
Dani Richa Impact BBDO Chief Executive Officer
Joe Abou-Khaled IMPACT BBDO Regional Creative Director
Lyna Domiati Impact BBDO Associate Creative Director
Maria Etre Impact BBDO Senior Copywriter
Lilas Sinno Impact BBDO Account Director
Paul Shearer Impact BBDO Dubai Chief Creative Officer
Emile Tabanji Impact BBDO Managing Director