| Brand | BRAVEHEART |
| Product/Service | AWARENESS |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Fundraising & Advocacy |
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Idea Creation
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IMPACT BBDO Beirut, LEBANON
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Idea Creation 2
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)
Flaunting/revealing a scar, although not restricted in Lebanon, is more of a social taboo. Breaking this social prohibition was one of the main objectives of the campaign.
Describe the target audience
The print is aimed for the general public.
Cultural/Context information for the jury
In Lebanon, scars are considered a social taboo, and as such, are kept hidden and stigmatized because they signify illness and operation.
Credits
| DANI RICHA |
Impact BBDO |
Chief Executive Officer |
| ANGELO EL CHAMI |
IMPACT BBDO LEBANON |
Executive Creative Director |
| MELISSA CHAMOUN |
IMPACT BBDO LEBANON |
COPYWRITER |
| GEORGES KYRILLOS |
IMPACT BBDO LEBANON |
CREATIVE DIRECTOR |
| MARWAN MNEIMNEH |
IMPACT BBDO LEBANON |
ART DIRECTOR |
| RAMZI HELOU |
IMPACT BBDO LEBANON |
ACCOUNT DIRECTOR |
| RAWAD KEYROUZ |
IMPACT BBDO LEBANON |
TV PRODUCER |
| RUDY BOU CHEBEL |
FREELANCE |
FREELANCE |
| PAUL SHEARER |
Impact BBDO Dubai |
Chief Creative Officer |
| EMILE TABANJI |
IMPACT BBDO LEBANON |
MANAGING DIRECTOR |