2019 Winners & Shortlists

Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)

NA

Describe the target audience

All UAE residents LSM 7+ who take for granted the importance of washing their hands.

Cultural/Context information for the jury

In a market like the UAE, hand-washing is a really common practice (different from other underdeveloped markets), everyone does it several times a day. Nevertheless, we tend to take for granted what the simple act of washing hands can do for us. At the same time, we take for granted the product used to wash hands too. Lifebuoy Handwash creates the widest distance between people and germs by making hands 99.9% germ-free. To talk to a young audience in the UAE, familiar with modern visual trends like Emojis and Virtual Reality, we needed a new visual language. Crafting a smart, playful idea, we used a never before used visual style in print: flat 360-degree images.