2019 Winners & Shortlists

CAT

BrandLIFEBUOY
Product/ServiceLIFEBUOY HAND SANITISER
EntrantWUNDERMAN DUBAI, UNITED ARAB EMIRATES
CategoryOTC Applications
Idea Creation WUNDERMAN DUBAI, UNITED ARAB EMIRATES

Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)

NA

Describe the target audience

All UAE residents LSM 7+ who take for granted the importance of washing their hands.

Cultural/Context information for the jury

In a market like the UAE, hand-washing is a really common practice (different from other underdeveloped markets), everyone does it several times a day. Nevertheless, we tend to take for granted what the simple act of washing hands can do for us. At the same time, we take for granted the product used to wash hands too. Lifebuoy Handwash creates the widest distance between people and germs by making hands 99.9% germ-free. To talk to a young audience in the UAE, familiar with modern visual trends like Emojis and Virtual Reality, we needed a new visual language. Crafting a smart, playful idea, we used a never before used visual style in print: flat 360-degree images.

Credits

Name Company Role
Piotr Osinski Wunderman Dubai Executive Creative Director
Hassan Bilgrami Wunderman Dubai Associate Creative Director
Gustavo Dallegrave Wunderman Dubai Senior Art Director
Adam Black Adam Black Photographer
Piotr Holubowicz Piotr Holubowicz Retoucher
Alvaro Bretel Wunderman Dubai Strategy Director
Georges Kallab Wunderman Dubai Group Account Director
Farid Hage Wunderman Dubai Account Manager
Carla Louis Wunderman Dubai Head of Production