| Brand | BENTA TRADING |
| Product/Service | BLOODSTOP |
| Entrant | PHENOMENA Beirut, LEBANON |
| Category | OTC Products/Devices |
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Idea Creation
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PHENOMENA Beirut, LEBANON
|
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Production
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PHENOMENA Beirut, LEBANON
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Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)
The communication for medicines is not allowed in Lebanon.
We took the initiative to promote "Bloodstop" gauze (OTC products' communication is allowed) during our national juncture.
BentaTrading gained a huge exposure by engaging in such emotional and patriotic campaign.
Describe the target audience
All Lebanese citizens (since it's a national patriotic campaign).
Cultural/Context information for the jury
"Stop the bleed" in arabic has a double meaning.
First meaning: To stop the actual blood loss.
Second meaning: Enough!
Translation: Provide a full English translation of any text.
Teaser Translation: "Enough bleeding".
Revealer Translation: “The fastest way to stop the bleed”.
Credits
| Sami Saab |
Phenomena |
Creative Director |
| Patrick Nacouzi |
Phenomena |
Production Manager |
| Anne-Marie Chakhtoura |
Phenomena |
Senior Graphic Designer |
| Patrick Abi Khalil |
Phenomena |
Production Designer |
| Jamil Beyhum |
Phenomena |
Account Director |
| Elie Abi Hanna |
Freelance |
Photographer |