2019 Winners & Shortlists

ENOUGH BLEEDING

BrandBENTA TRADING
Product/ServiceBLOODSTOP
EntrantPHENOMENA Beirut, LEBANON
CategoryOTC Products/Devices
Idea Creation PHENOMENA Beirut, LEBANON
Production PHENOMENA Beirut, LEBANON

Describe any restrictions or regulations regarding Healthcare communications in your country/region (imposed by healthcare regulatory bodies, government, TV stations, etc.)

The communication for medicines is not allowed in Lebanon. We took the initiative to promote "Bloodstop" gauze (OTC products' communication is allowed) during our national juncture. BentaTrading gained a huge exposure by engaging in such emotional and patriotic campaign.

Describe the target audience

All Lebanese citizens (since it's a national patriotic campaign).

Cultural/Context information for the jury

"Stop the bleed" in arabic has a double meaning. First meaning: To stop the actual blood loss. Second meaning: Enough!

Translation: Provide a full English translation of any text.

Teaser Translation: "Enough bleeding". Revealer Translation: “The fastest way to stop the bleed”.

Credits

Name Company Role
Sami Saab Phenomena Creative Director
Patrick Nacouzi Phenomena Production Manager
Anne-Marie Chakhtoura Phenomena Senior Graphic Designer
Patrick Abi Khalil Phenomena Production Designer
Jamil Beyhum Phenomena Account Director
Elie Abi Hanna Freelance Photographer