Brand | PRESIDENT CHEESE EGYPT |
Product/Service | CHEESE |
Entrant | KIJAMII Cairo, EGYPT |
Category | Fast Moving Consumer Goods |
Idea Creation
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KIJAMII Cairo, EGYPT
|
Media Placement
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KIJAMII Cairo, EGYPT
|
PR
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KIJAMII Cairo, EGYPT
|
Production
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KIJAMII Cairo, EGYPT
|
Write a short summary of what happens in the film.
After Egypt's loss against Russia and being eliminated from the World Cup, Hooka -the teenager in the copy- got mad like all Egyptians, so he used the PlayStation he won from President cheese promotion to play against Russia and take revenge for Egypt and himself. He re-created the match with the same kits, used all the game hacks from shrinking Russian players to reducing their attributes to bringing the world top-players to the Egyptian team in order to increase the score margin as much as possible. He enjoyed humiliating the Russian team by executing skill move, scoring in all possible ways, even the Egyptian goalkeeper scored. Hooka created himself in the game with the maximum attributes and replaced the Russian goalkeeper with his Chemistry teacher, the video signs off with a clear message that you can win a PlayStation If you buy President triangles cheese to get your revenge.
Cultural/Context information for the jury.
Egypt was the first team to leave the 2018 World cup after 28 years of waiting for this appearance. Ahmed Fathi the Egyptian captain and Number 7 scored an own-goal in the match against Russia. The whole nation was in a total state of utter disappointment.
Credits
Hatem El Awa |
Kijamii |
Creative Director/Director/Copywriter |
Noha Sonbol |
Kijamii |
Account Director |
Muhammed Daoud |
Kijamii |
Director Of Photography |
Soliman Asaad |
Kijamii |
Executive Producer |
Ahmed Ezzat |
Kijamii |
Assistant Producer |
Rana Zaki |
Kijamii |
Head of Multimedia and Production |
Assem Sharaf El Din |
Freelancer |
Art Director |
Nermine Alaa |
Kijamii |
Editor |
Sherif Fathi |
The Cell |
Colorist |
Hosny Ali |
The Garage |
Sound Engineer |
Islam Haseeb |
Frequency |
Sound Engineer |
Ahmad Coucha |
Kijamii |
Chief Financial Officer/ Partner |
Bahy Abo El Ezz |
Kijamii |
Chief Operation Officer/ Partner |
Bassem El Hady |
Kijamii |
Chief Executive Officer/ Partner |
Links
Video URL