2019 Winners & Shortlists


CategoryFast Moving Consumer Goods
Idea Creation KIJAMII Cairo, EGYPT
Media Placement KIJAMII Cairo, EGYPT
Production KIJAMII Cairo, EGYPT

Write a short summary of what happens in the film.

After Egypt's loss against Russia and being eliminated from the World Cup, Hooka -the teenager in the copy- got mad like all Egyptians, so he used the PlayStation he won from President cheese promotion to play against Russia and take revenge for Egypt and himself. He re-created the match with the same kits, used all the game hacks from shrinking Russian players to reducing their attributes to bringing the world top-players to the Egyptian team in order to increase the score margin as much as possible. He enjoyed humiliating the Russian team by executing skill move, scoring in all possible ways, even the Egyptian goalkeeper scored. Hooka created himself in the game with the maximum attributes and replaced the Russian goalkeeper with his Chemistry teacher, the video signs off with a clear message that you can win a PlayStation If you buy President triangles cheese to get your revenge.

Cultural/Context information for the jury.

Egypt was the first team to leave the 2018 World cup after 28 years of waiting for this appearance. Ahmed Fathi the Egyptian captain and Number 7 scored an own-goal in the match against Russia. The whole nation was in a total state of utter disappointment.


Name Company Role
Hatem El Awa Kijamii Creative Director/Director/Copywriter
Noha Sonbol Kijamii Account Director
Muhammed Daoud Kijamii Director Of Photography
Soliman Asaad Kijamii Executive Producer
Ahmed Ezzat Kijamii Assistant Producer
Rana Zaki Kijamii Head of Multimedia and Production
Assem Sharaf El Din Freelancer Art Director
Nermine Alaa Kijamii Editor
Sherif Fathi The Cell Colorist
Hosny Ali The Garage Sound Engineer
Islam Haseeb Frequency Sound Engineer
Ahmad Coucha Kijamii Chief Financial Officer/ Partner
Bahy Abo El Ezz Kijamii Chief Operation Officer/ Partner
Bassem El Hady Kijamii Chief Executive Officer/ Partner
Video URL