2019 Winners & Shortlists

WE WANT POWER

BrandLBCI
Product/ServiceAWARENESS CAMPAIGN
EntrantPHENOMENA Beirut, LEBANON
CategoryCommercial Public Services
Idea Creation PHENOMENA Beirut, LEBANON
Production ALLEYCAT Beirut, LEBANON

Write a short summary of what happens in the film.

On a dark wall, we see a neon message toggling to convey our "play-on-words" message.

Cultural/Context information for the jury.

In Lebanon, the electricity power provided by the government is referred to as "State". Due to the constant electricity rationing, the prevailing joke among Lebanese has become OUR STATE HAS NO POWER. While unfortunately, the MAFIA CARTEL HAS THE POWER, due to the failure of our state in providing electrical power.

Credits

Name Company Role
Sami Saab Phenomena Creative Director
Tony Hassouani Alleycat 3D artist