Brand | LBCI |
Product/Service | AWARENESS CAMPAIGN |
Entrant | PHENOMENA Beirut, LEBANON |
Category | Commercial Public Services |
Idea Creation
|
PHENOMENA Beirut, LEBANON
|
Production
|
ALLEYCAT Beirut, LEBANON
|
Write a short summary of what happens in the film.
On a dark wall, we see a neon message toggling to convey our "play-on-words" message.
Cultural/Context information for the jury.
In Lebanon, the electricity power provided by the government is referred to as "State".
Due to the constant electricity rationing, the prevailing joke among Lebanese has become OUR STATE HAS NO POWER.
While unfortunately, the MAFIA CARTEL HAS THE POWER, due to the failure of our state in providing electrical power.
Credits
Sami Saab |
Phenomena |
Creative Director |
Tony Hassouani |
Alleycat |
3D artist |