Brand | TUNISIE TELECOM |
Product/Service | BRAND COMMUNICATION |
Entrant | J. WALTER THOMPSON TUNIS, TUNISIA |
Category | Use of Film |
Idea Creation
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J. WALTER THOMPSON TUNIS, TUNISIA
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Media Placement
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MINDSHARE Tunis, TUNISIA
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PR
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J. WALTER THOMPSON TUNIS, TUNISIA
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Production
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PROPAGANDA Tunis, TUNISIA
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Production 2
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WHITE BENCH STUDIO Tunis, TUNISIA
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Production 3
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CREDO PRODUCTIONS Moscow, RUSSIA
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Write a short summary of what happens in the film.
It is a music clip that illustrates a fictional alternative: Typical Russian characters filmed in Russia, cheering the arrival of the Tunisian fans for the world cup, taking it to reinventing their illustrious Kalinka with Tunisian lyrics, rewritten and remastered with oriental instruments.
The clip starts with strong Russian décor and sharp pronounciation and as the rhythm increases, the beat turns to Darbouka (Tunisian drums) and we see the Russian protagonists getting swept away on the Tunisian festivities: Eating harissa, dancing on Mezoued and donning Dengris & Chechias on their heads. A true celebration of the Tunisian culture: Russia is embracing the Eagles’ fans.
Cultural/Context information for the jury.
After world cup qualifications, Tunisie Telecom created a music video where Russian characters celebrate the arrival of the Tunisian fans to Moscow. We have crossed many typical Tunisian references with Russian décor to symbolise the crossing of both cultures:
- Assabah newspaper is the name of famous Tunisian paper.
- Balgha: Traditional Tunisian shoes
- Bsissa & Bnedak: Tunisian cereal and meat
- Sidi Mehrez & Om Zine: patron saints of the city of Tunis that have dedicated shrines for prayers
- Binzart & Tataouine: Tunisian cities
- Chechia: red hat seen at 1:20 of clip
- Harissa: spicy pepper paste
- Salad and Tajine: Russian salad is a known steamed vegetables dish in Tunisia usually served with a traditional Tajine dish
- Bendir: Tunisian drum
Credits
JWT Tunis |
JWT Tunis |
Art Director |
Links
Video URL