2019 Winners & Shortlists

DUKKAN BAZZA TV COMMERCIAL - RAMADAN 2018

BrandA'AMAL HOLDING CO.
Product/ServiceDUKKAN BAZZA
EntrantLOCAL FLAVOR MARKETING & PR Kuwait City, KUWAIT
CategoryFood
Idea Creation A'AMAL HOLDING COMPANY Kuwait City, KUWAIT
Production LOCAL FLAVOR MARKETING & PR Kuwait City, KUWAIT

Write a short summary of what happens in the film.

A Kuwaiti tourist lands in New York Airport with Kuwaiti food from Dukkan Bazza. He gets in trouble for illegally smuggling food and gets interrogated by the police. He gives an inspirational speech about how Dukkan Bazza is not just regular food; it is Kuwaiti food that is accessible and can be consumed anywhere. The officers are bedazzled and ask him how they can join him eating it.

Cultural/Context information for the jury.

1- Macboos is a traditional Kuwaiti dish mainly made out of basmati rice presented with either chicken or meat. It is usually a lunch item and it usually requires some time to prepare and serve. 2- "with the five" is a translation of a Kuwaiti idiom that means a request to eat with the hand (rather than using cutlery)

Credits

Name Company Role
Abdullah Boftain Local Flavor Marketing & PR Chief Operating Officer
Links
Video URL