2B - SANTA'S LITTLE SECRET
Brand | 2B |
Product/Service | SAVING FEB |
Entrant | VISION ADVERTISING Cairo, EGYPT |
Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Idea Creation
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VISION ADVERTISING Cairo, EGYPT
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Media Placement
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VISION ADVERTISING Cairo, EGYPT
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Write a short summary of what happens in the film.
A shocking start as the film begins with Santa being dragged into a police station, we see his sled being dragged by a donkey and parked in front of the station. Inside the station we see Santa being interrogated by two officers as his bag is being searched and found ridicules amount of electronic devices and appliances. The officers are perplexed by Santa's off season appearance with a bag full of gifts, they ask why is he out in February and where did he get the presents from? He explains that he shops from 2B on February because of their "Saving February" promotions and then distribute the gifts by the end of the year. The officers in denial, they check the receipt and see the impressive savings he made. As they are checking the deals, an Elf comes in and introduces himself as lawyer "Mohamed el-Elfy", representing the defendant Santa.
Cultural/Context information for the jury.
Christmas is known for its mega sales and offers, and the legendary Santa Claus figure has been used a face for the season for ages. In this film we try to bring the shocking element by brining Santa two months after the festive seasons, to discover that he makes his Christmas shopping a little bit early, 10 months early. Emphasizing the strength of 2B's offers as much better than the Seasonal Christmas sales.
Credits
Hamza Azzam |
Vision Advertising |
Managing Director |
Ashraf Foda |
Vision Advertising |
Creative Director |
Nora Alameldin |
Vision Advertising |
Account Director |
Muhammed Tawfik |
Vision Advertising |
Copywriter |
Abdallah Oraby |
Vision Advertising |
Art Director |
Sarah El Midani |
Vision Adveritisng |
Graphic Designer |
Merna Ali |
Vision Advertising |
Editor |
Rowaida Osama |
Vision Advertising |
Copywriter |
Ahmed Hamaki |
Vision Advertising |
Graphic Designer |
Aseel Fakhoury |
Vision Advertising |
Account Executive |
Alia Ganoub |
Vision Advertising |
Account Executive |
Salma Safwat |
Vision Advertising |
Account Executive |
Samia EL Khodary |
Vision Advertising |
Graphic Designer |
Youssef Zeid |
Yellow Duck Films |
Executive Producer |
Lotfy Abdel Aziz |
Yellow Duck Films |
Producer |
Adham El Sherif |
Adham El Sherif |
Director |
Links
Video URL