WORLD CUP TIME IS... WORLD. CUP. TIME.
|Entrant||OPERATION UNICORN Ain El Rihane, LEBANON|
OPERATION UNICORN Ain El Rihane, LEBANON
Write a short summary of what happens in the film.
During the World-Cup season, a woman doubts that her man has changed.
She follows his emotional roller-coaster as he watches the World-Cup, completely ignoring her. She sings, wondering if it's love gone wrong. She threatens to let loose and hang-out with the Italian – who has nothing better to do, and while close to an emotional breakdown, her man's team scores, he instinctively hugs her, and the VO reassures her that her man is still the same. It's simply World Cup season and he can't be focusing on anything else... but the games and the beer.
Cultural/Context information for the jury.
During the World Cup other Beer Brands and Competitors in the region, usually, focus on the fan. 'How to cheer', 'Types of fans', 'How to take a loss as a fan', etc. and especially women in these ads are usually portrayed as 'clueless' about the games or not even present in World Cup ads. However, a lot of people really do not care about the World Cup, they're just accompanying their loved ones from game screening to game screening. So as a brand we created a song for the non-fan to reassure them that their loved ones will be themselves again once the World Cup ends. Indirectly helping the fan out, so they can watch their games in peace, and gaining those non-fans too!
||Associate Creative Director